Learn how to automate WhatsApp messages for your food processing business using Pabbly Connect to integrate Facebook lead ads and WhatsApp Cloud API. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below


1. Accessing Pabbly Connect for Automation

To automate WhatsApp messages for your food processing business, you need to access Pabbly Connect. Start by visiting the Pabbly website and signing in to your account. If you are a new user, you can sign up for free and receive 100 free tasks every month. Once logged in, you will see the dashboard where you can select Pabbly Connect to begin the integration process.

After selecting Pabbly Connect, click on the ‘Create Workflow’ button located in the top right corner. A dialog box will prompt you to name your workflow. For this tutorial, name it ‘Tasty Eats Facebook Lead Ads to WhatsApp’ and choose a specific folder for organization. Click ‘Create’ to move forward with setting up your automation.


2. Setting Up the Trigger with Facebook Lead Ads

The next step involves setting up the trigger application in Pabbly Connect. Click on the arrow to choose your trigger application, which in this case is Facebook Lead Ads. After selecting it, you will need to choose the trigger event, which is ‘New Lead’. This ensures that every time a new lead is generated, Pabbly Connect captures the response.

  • Select Facebook Lead Ads as the trigger application.
  • Choose the trigger event as New Lead.
  • Connect your Facebook account to Pabbly Connect.

After authorizing the connection, select your business page, which is ‘Tasty Eats’, and the lead generation form you created. Once you have selected these options, click on ‘Save and Send Test Request’. This action will initiate a test lead submission to verify that Pabbly Connect is capturing the data correctly.


3. Configuring the Action with WhatsApp Cloud API

Now that the trigger is set, the next step is to configure the action application, which is the WhatsApp Cloud API. Click on the arrow to choose the action application and select WhatsApp Cloud API. Then, choose the action event as ‘Send Template Message’. This event will send a WhatsApp message every time a new lead is captured by Pabbly Connect.

To connect WhatsApp Cloud API, you will need to enter specific details such as the token, phone number ID, and WhatsApp business account ID. These details are crucial for authorizing the connection between WhatsApp and Pabbly Connect. After entering the required information, click on ‘Save’ to authorize the WhatsApp Cloud API.

  • Select the template name you created in WhatsApp.
  • Map the recipient’s mobile number from the trigger step.
  • Customize the message body with dynamic data.

Once all the details are filled in, click on ‘Save and Send Test Request’. You should receive a confirmation that the message was accepted, indicating that Pabbly Connect has successfully integrated the two applications.


4. Testing the Integration

After setting up the action, it’s time to test the integration to ensure everything is functioning correctly. Go back to your WhatsApp account to confirm that the automated message was sent. You will see a message like ‘Hello [User Name], Welcome to our Tasty Eats family…’ which confirms that the integration is successful.

To perform additional tests, you can use the lead ads testing tool. Ensure that you delete any existing test leads before submitting a new one. After submitting the new lead, check your WhatsApp again to confirm that the message is sent successfully. This step validates that Pabbly Connect is working as intended, capturing leads from Facebook and sending messages via WhatsApp.


5. Conclusion: Automate Your Business Communication

In this tutorial, we explored how to automate WhatsApp messages for your food processing business using Pabbly Connect. By integrating Facebook lead ads with WhatsApp Cloud API, you can ensure timely communication with your leads. This automation not only saves time but also enhances customer engagement.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.

With Pabbly Connect, you can streamline your business processes, allowing for efficient management of customer inquiries and promotions. Start leveraging this powerful tool today to improve your business communication.