Automate WhatsApp and SMS Messages for Google Ads Leads Using Pabbly Connect

Learn how to automate WhatsApp and SMS messages for Google Ads leads using Pabbly Connect in this detailed tutorial. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Leads

To send automated WhatsApp messages and SMS for Google Ads leads, you first need to access Pabbly Connect. Start by signing into your Pabbly Connect account. If you’re new, click on the ‘Sign up for free’ button to create an account, which allows you 100 free tasks each month.

Once logged in, navigate to the ‘All Applications’ page and click on ‘Access Now’ for Pabbly Connect. This will take you to the dashboard where you can create a new workflow. Click on the ‘Create Workflow’ button located in the top right corner.

2. Creating a Workflow to Handle Google Ads Leads

In the dialog box that appears, name your workflow ‘Send Automated WhatsApp Message and SMS to Google Leads’ and save it in the folder named ‘Google Ads’. After creating the workflow, you will see options for setting up triggers and actions. using Pabbly Connect

• Select Google Ads as the trigger application.
• Choose the trigger event as ‘New Lead Form Entry’.
• This trigger will activate whenever a new lead is created.

With the trigger set, you can now move on to the action setup. Here, you will select Wati for sending WhatsApp messages and Twilio for sending SMS. Each of these applications will be set up to respond to the Google Ads lead trigger.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, you will see a webhook URL in the trigger window. Copy this URL as it will bridge your Google Ads account with Pabbly Connect. Open your Google Ads account and navigate to the lead form you have created.

In the lead form settings, locate the webhook integration section. Paste the copied webhook URL and add your key. You can find this key by pasting the URL into a new tab and copying the key from the response. After entering the webhook URL and key, click on ‘Send Test Data’ to ensure the connection is successful.

4. Sending WhatsApp and SMS Messages Using Pabbly Connect

Now that Google Ads is connected, return to Pabbly Connect to establish a connection with Wati for WhatsApp messaging. Click on connect and provide the API endpoint and access token from your Wati account. Copy the API endpoint and paste it into Pabbly Connect, then do the same for the access token.

Once connected, map the WhatsApp number you received from Google Ads to the corresponding field in Pabbly Connect. Select the template message you created in Wati and fill in the required fields, ensuring to include custom parameters such as the lead’s name.

• Map the WhatsApp number from the Google Ads lead response.
• Select your template message for WhatsApp.
• Fill in custom parameters like the lead’s name.

After saving and sending a test request, check your WhatsApp for the automated message confirming successful integration.

5. Finalizing SMS Integration with Twilio

Next, you need to connect Twilio to Pabbly Connect for SMS messaging. Click on connect and enter your Twilio account SID and authorization token in the respective fields. This will allow Pabbly Connect to send SMS messages through Twilio.

After establishing the connection, map the SMS body to include the lead’s name from the previous response. Make sure to include the recipient’s phone number, which can also be mapped from the Google Ads lead response. Once everything is set, send a test request to confirm the SMS is sent successfully.

Once both WhatsApp and SMS integrations are confirmed, you have successfully automated the process of sending messages to new Google Ads leads using Pabbly Connect. This integration ensures that every new lead receives timely communication through both channels.

Conclusion

This tutorial provides a comprehensive guide on how to automate WhatsApp and SMS messages for Google Ads leads using Pabbly Connect. By following these steps, you can enhance your lead generation strategy effectively.