Automate Shopify Orders to Facebook Offline Conversion with Pabbly Connect

Learn how to integrate Shopify with Facebook Offline Conversion using Pabbly Connect to automate order data transfer seamlessly. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Integration

Pabbly Connect is essential for integrating Shopify with Facebook Offline Conversion. First, log in to your Pabbly Connect account. If you don’t have one, you can create a free account in just two minutes. using Pabbly Connect

Once logged in, navigate to the Pabbly Connect dashboard. Click on the blue ‘Create Workflow’ button. You will need to name your workflow, such as ‘Send Customer and Transaction Data to Facebook Offline Conversion’. After naming, select the folder where you want to save the workflow and click ‘Create’.

2. Connecting Shopify to Pabbly Connect

In this step, you will connect Shopify with Pabbly Connect to capture order data. In the trigger section, select Shopify as the application and choose the ‘New Order’ event. This event will trigger the workflow whenever a new order is placed. using Pabbly Connect

• Select Shopify as the trigger application.
• Choose ‘New Order’ as the trigger event.
• Copy the webhook URL provided by Pabbly Connect.

After copying the webhook URL, log into your Shopify account. Go to ‘Settings’ and then to ‘Notifications’. Here, create a new webhook by pasting the copied URL and selecting the event as ‘Order Payment’. Save the webhook to establish the connection.

3. Testing the Integration with a Dummy Order

To test the integration, place a dummy order in your Shopify store. This step is crucial to ensure that the data is being captured correctly by Pabbly Connect. Click on the ‘Buy It Now’ button for a product and fill in the required customer details. using Pabbly Connect

Once the order is placed successfully, you will see the response captured in Pabbly Connect. It will display customer details such as name, email, and order amount. This confirms that the connection between Shopify and Pabbly Connect is functional.

4. Sending Data to Facebook Offline Conversion

Now that Shopify is connected to Pabbly Connect, the next step is to send the captured data to Facebook Offline Conversion. In the action section of your workflow, select Facebook Offline Conversion as the application and choose the ‘Send Offline Purchase Event’ action. using Pabbly Connect

Connect your Facebook account to Pabbly Connect. You will need to select the business account associated with your Facebook profile. After connecting, choose the offline event you want to send the data to. You can map the customer data from Shopify to the required fields in Facebook.

• Select the appropriate offline event in Facebook.
• Map customer details such as first name, last name, and email.
• Ensure all required fields are filled to avoid errors.

After mapping the required information, save the workflow. This will enable the automatic transfer of data from Shopify to Facebook every time a new order is placed.

5. Verifying Successful Integration

After completing the setup, it’s essential to verify that the integration works correctly. You can do this by checking the Facebook Offline Conversion application to see if the new purchase event appears. Refresh the page after a few minutes to ensure the data has been updated. using Pabbly Connect

If everything is set up correctly, you should see the purchase event created with the details of the dummy order you placed. This confirms that Pabbly Connect is effectively automating the data transfer process between Shopify and Facebook.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the integration between Shopify and Facebook Offline Conversion. By setting up this connection, you can effortlessly send customer and transaction data, improving your campaign tracking and performance analysis.