Automate Shopify Cart Abandonment Follow-Ups with Pabbly Connect

Learn how to automate adding Shopify cart abandoners as subscribers in Klaviyo using Pabbly Connect in this detailed tutorial. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Shopify Integration

To start automating your Shopify cart abandonment process, access Pabbly Connect by visiting its official website. You can either sign in if you are an existing user or click on the ‘Sign Up for Free’ button to create a new account. Upon signing up, you will receive 100 free tasks each month to explore the platform.

After logging in, navigate to the dashboard where you can manage your workflows. Click on the ‘Create Workflow’ option to begin setting up your integration. Here, you will name your workflow, such as ‘Create Klaviyo Subscriber on Shopify Cart Abandonment,’ and select a folder for organization.

2. Setting Up the Trigger in Pabbly Connect

In this step, you will configure the trigger for your workflow in Pabbly Connect. The trigger will be set to Shopify, specifically selecting the ‘New Abandoned Cart Checkouts’ event. This means that whenever a customer abandons their cart, the trigger will activate.

• Select Shopify as the trigger application.
• Choose the event ‘New Abandoned Cart Checkouts’ to capture the relevant data.
• Click on ‘Connect’ to establish the connection between Shopify and Pabbly Connect.

For the connection, you will need your Shopify store’s subdomain and the admin API access token. Retrieve your subdomain from your Shopify URL and generate the API token by creating a new app in your Shopify admin settings.

3. Creating a Klaviyo Subscriber through Pabbly Connect

After setting up the trigger, the next step is to configure the action in Pabbly Connect. Here, you will select Klaviyo as the action application and choose the ‘Create Profile’ action event. This action will add the abandoned cart customers as subscribers in Klaviyo.

To connect Klaviyo, ensure you are logged into your Klaviyo account and click on ‘Connect’. Once connected, you will need to map the email address and other customer details from the trigger response to the Klaviyo profile fields. This mapping is essential to ensure that the correct data is sent to Klaviyo.

• Map the email address from the Shopify response to the Klaviyo email field.
• Include other relevant fields like first name and last name to complete the subscriber profile.
• Click on ‘Save and Send Test Request’ to ensure the subscriber is created successfully.

Once you have mapped all necessary fields, the customer will be added as a subscriber in Klaviyo, allowing you to send follow-up emails to remind them of their abandoned cart.

4. Adding the Subscriber to a Specific List in Klaviyo

The final step in your automation process involves adding the newly created subscriber to a specific list in Klaviyo using Pabbly Connect. Select Klaviyo again as the action application and choose the ‘Add Profile to List’ action event.

You will need to specify which list to add the subscriber to, such as your ‘New Cart Abandoned’ list. Map the profile ID of the subscriber you just created to ensure they are correctly added to the list.

Select the list in Klaviyo where you want to add the subscriber. Map the profile ID from the previous response to add the subscriber dynamically. Click on ‘Save and Send Test Request’ to finalize the process.

By completing this step, you ensure that every customer who abandons their cart will be automatically added to your specified list in Klaviyo, making follow-up communication seamless and efficient.

5. Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the process of adding Shopify cart abandoners as subscribers in Klaviyo. By setting up triggers and actions in Pabbly Connect, you can effortlessly manage customer follow-ups, improving your e-commerce store’s conversion rates.

Using Pabbly Connect not only simplifies the integration process but also enhances your marketing efforts by ensuring that no potential sale is overlooked. Automate your workflows today for better efficiency and customer engagement.