Learn how to automate sharing WooCommerce product updates on Facebook using Pabbly Connect. Step-by-step guide to streamline your e-commerce marketing. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below


1. Setting Up Pabbly Connect for WooCommerce and Facebook Integration

To automate sharing WooCommerce product updates on Facebook, start by accessing Pabbly Connect. This platform allows seamless integration between WooCommerce and Facebook, enabling efficient marketing automation.

After signing up for a free account on Pabbly Connect, navigate to the dashboard. Here, click on the ‘Create Workflow’ button, and give your workflow a name, such as ‘WooCommerce to Facebook’. Choose a folder for your workflow and click ‘Create’ to proceed.


2. Configuring the WooCommerce Trigger in Pabbly Connect

The next step involves setting up the trigger in Pabbly Connect. This trigger will activate when a product is updated in your WooCommerce store. Select WooCommerce as the app in the trigger section.

  • Choose the trigger event as ‘Product Updated’.
  • Pabbly Connect will generate a webhook URL.
  • Copy this URL to your WooCommerce settings.

Now, go to your WooCommerce account settings, navigate to the ‘Advanced’ tab, and select ‘Webhooks’. Click on ‘Add Webhook’ and fill in the necessary details. Name the webhook, set its status to active, and select the topic as ‘Product Updated’. Paste the webhook URL from Pabbly Connect and save the changes.


3. Testing the WooCommerce to Pabbly Connect Connection

Once the webhook is set up, it’s time to test the connection between WooCommerce and Pabbly Connect. Update any product in your WooCommerce store to trigger the webhook.

After making the update, return to Pabbly Connect and click on ‘Recapture Webhook Response’. This will allow Pabbly Connect to receive the updated product details. You should see the updated product information captured successfully in the workflow.


4. Configuring Facebook Action in Pabbly Connect

After successfully capturing the product update, the next step is to set up the action in Pabbly Connect to post the update on Facebook. Search for ‘Facebook Pages’ in the action app section.

  • Select the action event ‘Create Page Post’.
  • Connect your Facebook account to Pabbly Connect.
  • Choose the Facebook page where you want to post the updates.

Next, map the product image URL and description from the trigger step responses to the Facebook post fields. Include a catchy caption and link to the product for better engagement. Save and test the action to ensure everything works correctly.


5. Finalizing Your WooCommerce to Facebook Automation

After testing the Facebook action, you should see a successful response indicating that the post was created. Go to your Facebook page to verify that the post appears with the updated product details.

This automation using Pabbly Connect ensures that every time a product is updated in WooCommerce, a corresponding post is automatically shared on your Facebook page, streamlining your marketing efforts.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.


In conclusion, using Pabbly Connect to automate sharing WooCommerce product updates on Facebook simplifies your e-commerce marketing strategy. This integration allows you to keep your audience informed and engaged without manual effort, enhancing your online store’s visibility and efficiency.