Automate Mailchimp Member Creation with Razorpay Payments Using Pabbly Connect

Learn how to automate Mailchimp member creation upon Razorpay payments using Pabbly Connect. Follow our step-by-step tutorial for seamless integration. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below

Introduction to Pabbly Connect for Razorpay and Mailchimp Integration

In this tutorial, we will explore how to use Pabbly Connect to automate the process of adding new Mailchimp members whenever a payment is made through Razorpay. This integration helps streamline your email marketing efforts by automatically updating your mailing list with new customers.

As an online store owner, using Razorpay as a payment gateway allows you to manage transactions efficiently. By integrating Razorpay with Mailchimp through Pabbly Connect, you can ensure that every new customer who makes a purchase is added to your mailing list without any manual effort.

Accessing Pabbly Connect for Automation Setup

To get started, navigate to the Pabbly Connect homepage by entering the URL in your browser. Here, you will find options to sign in or sign up for a free account. If you are a new user, click on the ‘Sign Up for Free’ button to create your account, which will grant you access to 100 free tasks each month.

Once logged in, you will be taken to the dashboard where you can create workflows. Click on the ‘Create Workflow’ option, and a dialog box will prompt you to name your workflow. Enter a descriptive name such as ‘Create Mailchimp Member on Razorpay Payment’ and select an appropriate folder for organization.

Setting Up Trigger and Action in Pabbly Connect

In this section, we will set up the trigger and action components of the workflow using Pabbly Connect. The trigger will be Razorpay, specifically the event of payment capture. This means that every time a payment is successfully processed, it will initiate the workflow to add a member in Mailchimp.

To configure this, select Razorpay as the trigger application and choose ‘Payment Captured’ as the trigger event. After this, Pabbly Connect will provide you with a webhook URL that you need to insert into your Razorpay account. Follow these steps to set up the webhook:

• Go to Razorpay Dashboard and navigate to ‘Accounts & Settings’.
• Select ‘Webhooks’ and click on ‘Add New Webhook’.
• Paste the webhook URL, assign a secret if needed, and select the event as ‘Payment Captured’.

After creating the webhook, you will need to perform a test payment in Razorpay to capture the response in Pabbly Connect. This confirms that your integration setup is functioning correctly.

Connecting Mailchimp to Pabbly Connect

Now that we have our trigger set up, it’s time to connect Mailchimp as the action application in Pabbly Connect. This will allow us to add a new member to our Mailchimp list whenever a payment is captured. Select Mailchimp as the action application and choose ‘Add New Member with Custom Fields’ as the action event.

To establish this connection, you will need to enter your Mailchimp data center and API key. You can find the data center in your Mailchimp account URL. For the API key, navigate to your Mailchimp profile, go to ‘Extras’, and then ‘API Keys’ to generate a new key. Once you have entered these details in Pabbly Connect, click on ‘Save’.

After successfully connecting Mailchimp, map the fields to ensure that the member’s email and other details are dynamically updated with each new payment. This way, every new customer who makes a purchase will be automatically added to your Mailchimp audience list.

Testing the Integration Between Razorpay and Mailchimp

To ensure the entire setup works seamlessly, conduct a test by making a payment through Razorpay. After completing the payment, return to Pabbly Connect to check if the response has been captured successfully. You should see all relevant details such as payment status, order ID, and customer information.

Next, log in to your Mailchimp account and navigate to the audience section to verify if the new member has been added. You should see the email address and other details populated correctly. This confirms that your integration between Razorpay and Mailchimp via Pabbly Connect is functioning as intended.

By following these steps, you can automate the process of adding new customers to your mailing list, enhancing your marketing efforts and customer engagement. Each successful payment will trigger the addition of a member in Mailchimp, allowing you to focus on other aspects of your business.

Conclusion

Integrating Razorpay with Mailchimp using Pabbly Connect allows for seamless automation of customer management. This process not only saves time but also ensures that your mailing list is always up-to-date with new customers. Follow the steps outlined in this tutorial to set up your integration and enhance your email marketing strategy.