Learn how to automate lead generation using PAB, MailChimp, and Google Sheets. Follow this detailed tutorial for seamless integration. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals. with Pabbly Connect.

Watch Step By Step Video Tutorial Below

Integrate Facebook Lead Ads with PAB

To automate lead generation, we will first integrate Facebook Lead Ads with PAB. This integration allows us to capture leads generated from Facebook ads automatically.

Start by accessing PAB Connect. Click on ‘Create Workflow’ and name it ‘Add Facebook Leads to MailChimp and Google Sheets’. Select ‘Facebook Lead Ads’ as your trigger application, and choose ‘New Lead Instant’ as the trigger event.

Connecting PAB with Facebook Lead Ads

Next, we will connect PAB with Facebook Lead Ads. Click on ‘Connect’ and then ‘Add New Connection’. Log into your Facebook account to authorize the connection. Ensure you are logged into the correct account to avoid any issues.

Once connected, select the Facebook page and lead form you want to use. For example, choose the page ‘Sparkle Evenings’ and the lead form ‘Contact Form 2’. After making your selections, click on ‘Save and Send Test Request’. This step ensures that your integration is set up correctly.

  • Select the Facebook page from the dropdown.
  • Choose the lead form associated with the page.
  • Click ‘Save and Send Test Request’ to capture the lead data.

After completing these steps, you will be ready to test the integration by submitting a lead through the Facebook Lead Ads Testing Tool.

Create a MailChimp Subscriber from Facebook Leads

The next step is to create a new subscriber in MailChimp using the data captured from Facebook leads. In your PAB workflow, select ‘MailChimp’ as the action application and choose ‘Add New Member with Custom Fields’ as the action event.

Connect your MailChimp account by clicking ‘Add New Connection’. You will need to enter your API Key and Data Center. To find your API Key, go to your MailChimp account, click on your profile, then go to Extras > API Keys. Copy the API Key and paste it into PAB.

  • Find your Data Center from the MailChimp URL.
  • Generate a new API Key if needed and copy it.
  • Paste the API Key and Data Center into PAB.

Once connected, map the fields such as email address, first name, last name, and contact number from the Facebook lead data to MailChimp fields, and click ‘Save and Send Test Request’.

Add Facebook Lead Data to Google Sheets

Now, we will add the details of the Facebook leads to Google Sheets. In your PAB workflow, select ‘Google Sheets’ as the action application and choose ‘Add New Row’ as the action event.

Connect your Google Sheets account by clicking ‘Sign In with Google’. After authorization, select the spreadsheet where you want to store the lead data, for example, ‘Facebook Leads’. Map the fields such as first name, last name, email, and contact number from the Facebook lead data to the respective columns in Google Sheets.

Select the correct spreadsheet from the dropdown. Map the Facebook lead data to the appropriate columns. Click ‘Save and Send Test Request’ to confirm the integration.

Once you complete these steps, check your Google Sheets to ensure that a new row has been added with the lead information.

Conclusion

In this tutorial, we demonstrated how to automate lead generation using PAB, MailChimp, and Google Sheets. By integrating Facebook Lead Ads, you can efficiently create subscribers in MailChimp and maintain accurate records in Google Sheets without manual intervention.

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This seamless automation not only saves time but also enhances your lead management process. Implement these steps to streamline your lead generation efforts effectively.