Automate Google Business Profile Posts Using Pabbly Connect and Google Sheets

Learn how to automate Google Business Profile posts weekly using Pabbly Connect and Google Sheets with this step-by-step tutorial. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To automate Google Business Profile posts using Google Sheets, you first need to access Pabbly Connect. Start by visiting the Pabbly Connect website by typing ‘Pabbly.com/connect’ in your browser. If you’re already a user, click on the ‘Sign In’ option; otherwise, you can sign up for free to get started.

Once logged in, you will see the dashboard. Here, click on ‘Pabbly Connect’ to access your workflows. You can create a new workflow by clicking on the ‘Create Workflow’ button. This is where you will set up the automation between Google Sheets and your Google Business Profile using Pabbly Connect.

2. Creating a Workflow in Pabbly Connect

In the workflow creation section, name your workflow something descriptive, like ‘Schedule Google Business Profile Posts Weekly Using Google Sheets’. Select the appropriate folder to save your workflow in, and click on ‘Create’. This action will set up the framework for your automation.

• Name your workflow accordingly.
• Select the folder for organization.
• Click on ‘Create’ to finalize the setup.

After creating the workflow, you will see two boxes appear: one for the trigger and another for the action. The trigger will initiate the automation, while the action will execute the required tasks. In this case, the trigger will be Google Sheets, and the action will be your Google Business Profile, all facilitated through Pabbly Connect.

3. Setting Up the Trigger and Action in Pabbly Connect

To set the trigger, select Google Sheets as the application and choose the event as ‘Schedule Workflow’. Specify how often you want the workflow to run. For instance, you can choose to run it on Sundays at 6:30 PM. Click on ‘Save’ to confirm your settings.

• Select Google Sheets as the trigger application.
• Choose ‘Schedule Workflow’ as the trigger event.
• Set the desired day and time for execution.

Next, move to the action step. Here, select Google Sheets again, and choose the action event ‘Lookup Spreadsheet Row V2’. Connect your Google Sheets account by clicking on ‘Connect’ and following the prompts to authorize access. This connection allows Pabbly Connect to pull data from your Google Sheets.

4. Configuring Google Sheets for Automation

Once connected, specify the spreadsheet you want to use. Select the appropriate Google Sheets document that contains your post details. Enter the lookup value, which determines when the automation should execute. For example, if the status is ‘not posted’, the workflow will trigger.

Set the lookup column to match where your status is located, and specify the end column for data retrieval. After configuring these settings, click on ‘Save and Send Test Request’ to ensure everything is working correctly. Pabbly Connect will retrieve the relevant information from your Google Sheets for the next action.

Finally, add another action step for Google Business Profile. Select ‘Create Call to Action Post’ as your action event. You will need to connect your Google Business Profile account and fill in the required fields such as account name, location, summary, and media format. This ensures that your posts will be published as intended using Pabbly Connect.

5. Finalizing and Testing the Integration

After setting up the Google Business Profile action, review all the details you’ve entered. Use the data retrieved from Google Sheets to fill in the summary and media source URL fields. Once you’ve entered all necessary information, click on ‘Save and Send Test Request’ to test the integration.

Check your Google Business Profile to confirm that the post has been published successfully. You should see the content from your Google Sheets reflected in your profile. Finally, add one more action step to update the status in Google Sheets from ‘not posted’ to ‘posted’ after the post has been successfully made. This completes the automation process using Pabbly Connect.

Conclusion

In this tutorial, we demonstrated how to automate Google Business Profile posts using Pabbly Connect and Google Sheets. By following these steps, you can ensure your posts are scheduled and published automatically, enhancing your online visibility.