Automate Google Ads Leads with Pabbly Connect: A Step-by-Step Guide

Learn how to automate adding new leads from Google Ads to MailerLite using Pabbly Connect in this detailed tutorial. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To automate the process of adding new leads from Google Ads to MailerLite, you need to access Pabbly Connect. Start by visiting the Pabbly Connect homepage. If you are a new user, click on ‘Sign Up Free’ to create an account, which allows you to explore the software with 300 tasks per month.

Existing users can simply click on ‘Sign In’. After logging in, you will reach the Pabbly Connect dashboard where you can create a new workflow. This dashboard is where all integrations take place, making Pabbly Connect essential for your automation needs.

2. Creating a Workflow in Pabbly Connect

Once you are in the Pabbly Connect dashboard, the next step is to create a new workflow. Click on the ‘Create Workflow’ button located at the top right corner. In the dialog box that appears, you will need to name your workflow—’Create or Update MailerLite Subscriber from Google Ads’ is a suitable choice. using Pabbly Connect

• Name your workflow appropriately.
• Select a folder to save your workflow, like ‘Automations’.
• Click ‘Create’ to finalize your workflow setup.

After creating the workflow, you will see the trigger and action setup options. The trigger is what starts the automation, and in this case, it will be Google Ads as the application for your trigger event.

3. Setting Up Google Ads Trigger in Pabbly Connect

In the workflow, select Google Ads as your trigger application. This is crucial because you’ll be capturing new leads generated through your Google Ads campaigns. Choose ‘New Lead Form Entry’ as your trigger event. This ensures that every time a potential lead fills out the form, Pabbly Connect will capture the details.

Once you select the trigger event, a webhook URL will be generated. This URL is what you will need to connect Google Ads with Pabbly Connect. Copy this webhook URL and proceed to your Google Ads account to create a new lead form.

• Go to the lead forms section in Google Ads.
• Create a new lead form and fill in the required fields.
• Paste the webhook URL in the lead delivery options.

Once your lead form is set up, you can test it by sending test data to ensure that the integration with Pabbly Connect is functioning correctly.

4. Adding Leads to MailerLite via Pabbly Connect

Now that you have set up Google Ads as your trigger, the next step is to define the action in Pabbly Connect, which will be MailerLite. Select MailerLite as your action application and choose ‘Create or Update Subscriber’ as your action event. This action ensures that every new lead captured will be added as a subscriber in your MailerLite account.

To connect MailerLite with Pabbly Connect, you will need to generate an API token from your MailerLite account. Navigate to the integrations section, find the API option, and generate a new API token. Copy this token and paste it into Pabbly Connect to establish the connection.

Generate a new API token in MailerLite. Paste the token in Pabbly Connect to connect the two applications. Map the lead fields such as email, name, and city to ensure accurate data transfer.

Once all fields are mapped correctly, you can save and send a test request. If the integration is successful, the new lead will appear as a subscriber in your MailerLite account, confirming that Pabbly Connect is working effectively.

5. Conclusion: Automating Leads with Pabbly Connect

In summary, using Pabbly Connect to automate the process of adding leads from Google Ads to MailerLite is efficient and straightforward. By following the steps outlined—setting up the trigger in Google Ads, creating a workflow in Pabbly Connect, and mapping subscriber details—you can ensure that your email list is always up to date.

This integration not only saves time but also helps in effectively managing your leads, allowing you to focus on converting them into loyal customers. With Pabbly Connect, automating these processes has never been easier.