Automate Google Ads Leads Notifications with Pabbly Connect

Learn how to automate Google Ads lead notifications to Google Chat using Pabbly Connect. This step-by-step guide covers all necessary actions and integrations. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To start automating Google Ads lead notifications, you first need to access Pabbly Connect. This platform allows you to create workflows that integrate various applications seamlessly. If you’re a new user, you can sign up for free and get 100 free tasks every month.

After signing up, log in to your Pabbly Connect account. You will see the dashboard where you can manage your applications. Click on ‘Access Now’ next to Pabbly Connect to begin creating your workflow.

2. Creating a New Workflow in Pabbly Connect

Once you’re in Pabbly Connect, it’s time to create your workflow. Click on the button labeled ‘Create Workflow’ in the top right corner. A dialog box will appear asking for the workflow name and folder selection.

• Name your workflow: ‘Notify Team on Google Chat for New Google Ads Leads’.
• Select a folder where you want to save this workflow.
• Click on ‘Create’ to finalize your workflow setup.

Your workflow is now created, and you will see two sections: Trigger and Action. The trigger determines when the automation starts, while the action defines what happens next.

3. Setting Up Google Ads Trigger in Pabbly Connect

In this step, you will set up the trigger in Pabbly Connect to capture new leads from Google Ads. Select Google Ads as your trigger application and choose the event ‘New Lead Form Entry’. This setup ensures that every time a new lead is generated, Pabbly Connect captures the data.

After selecting the trigger, Pabbly Connect will provide you with a unique webhook URL. Copy this URL to connect Google Ads with Pabbly Connect.

• Log into your Google Ads account.
• Navigate to the lead delivery options and select the Webhook Integration option.
• Paste the webhook URL from Pabbly Connect and test the integration.

Once the test data is sent successfully, you will receive a response in Pabbly Connect, confirming that the trigger setup is complete.

4. Setting Up Google Chat Action in Pabbly Connect

Now that the trigger is configured, it’s time to set up the action in Pabbly Connect. Choose Google Chat as your action application and select the action event ‘Create Message’. This allows you to send notifications to your Google Chat space whenever a new lead is generated.

After selecting the action, you will need to enter the Chat webhook URL and the message to be sent. To get the Chat webhook URL, open your Google Chat space, go to settings, and find the Apps and Integrations section.

Create a new webhook and name it ‘New Lead Generated’. Copy the webhook URL and paste it into Pabbly Connect. Compose a message that includes lead details (name, email, phone number).

Once all fields are filled, save your settings and test the action to ensure notifications are sent correctly to your Google Chat space.

5. Testing the Integration in Pabbly Connect

With both the trigger and action set up in Pabbly Connect, it’s time to test the entire integration. Generate a test lead in Google Ads and ensure that the notification is sent to your Google Chat space. This step confirms that your workflow is functioning as intended.

Go back to your Google Chat space to check for the new lead alert. You should see a message similar to ‘New Google Ads Lead Alert: Hello Team, we have received a new lead!’ with all necessary lead details included.

If the notification appears correctly, congratulations! You have successfully automated the process of notifying your team about new leads using Pabbly Connect. This integration will help you respond quickly to potential clients and improve your outreach efforts.

Conclusion

In this tutorial, we explored how to automate Google Ads lead notifications to Google Chat using Pabbly Connect. By following these steps, you can ensure that your team is always updated with new leads, enhancing your response time and improving client engagement.