Automate Google Ads Lead Notifications on Slack Using Pabbly Connect

Learn how to automate Google Ads lead notifications on Slack using Pabbly Connect with this step-by-step tutorial. Integrate Google Ads and Slack easily! Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect to Set Up Automation

To automate Google Ads lead notifications on Slack, the first step is to access Pabbly Connect. Start by visiting the Pabbly Connect website and signing in to your account. If you are a new user, you can sign up for free and get 100 tasks each month.

Once logged in, you will see various Pabbly applications. Click on Pabbly Connect to access the dashboard. From there, you can create a new workflow by clicking on the ‘Create Workflow’ button. This is where you will set up the automation between Google Ads and Slack.

2. Creating the Workflow in Pabbly Connect

In this section, you will create a workflow to connect Google Ads with Slack using Pabbly Connect. Name your workflow something descriptive, like ‘Automate Google Ads Lead Notifications on Slack’. Choose a folder to save your workflow, such as ‘Automations’.

• Click on ‘Create’ to open the workflow window.
• Select Google Ads as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.

After selecting the trigger, Pabbly Connect will generate a webhook URL. This URL is essential for connecting your Google Ads account to the workflow. Copy this URL to use it in your Google Ads setup.

3. Setting Up Google Ads for Lead Notifications

Next, you will configure Google Ads to send lead notifications through Pabbly Connect. Log in to your Google Ads account and create a new campaign. Ensure this campaign is set as a draft if you are testing with dummy leads.

• Navigate to the ‘Lead Forms’ section in your campaign.
• Add the required fields like name, phone number, and email.
• In the lead delivery options, paste the webhook URL you copied from Pabbly Connect.

After setting this up, send test data to ensure everything is working correctly. Confirm that the test data is successfully sent, which indicates that the connection between Google Ads and Pabbly Connect is established.

4. Configuring Slack Notifications through Pabbly Connect

Now, it’s time to set up Slack notifications using Pabbly Connect. In your workflow, select Slack as the action application. For the action event, choose ‘Send Channel Message’. This allows you to send notifications directly to your Slack channel.

When prompted, connect your Slack account to Pabbly Connect. You will need to select the token type as either user or bot. For this setup, choose bot to send messages from a bot account. Once connected, you will need to select the channel where notifications will be sent.

Enter the channel name, such as ‘New Leads’. Craft the message that will be sent, including placeholders for lead details. Map the fields from the Google Ads trigger to the message.

After setting everything up, save and send a test request to check if the message is successfully sent to your Slack channel. This confirms that your automation is functioning correctly through Pabbly Connect.

5. Finalizing the Automation Process

In this final section, you will review and finalize your automation setup using Pabbly Connect. Ensure that all mappings are correctly set, including the lead’s name, email, and phone number in the Slack message.

Once everything is mapped, you can enable the workflow to run in real-time. This means that every time a new lead is generated in Google Ads, a notification will automatically be sent to your Slack channel.

To summarize, you successfully connected Google Ads and Slack through Pabbly Connect. The workflow you created will ensure that your team is notified of new leads immediately. This automation saves time and improves your lead management process.

Conclusion

In this tutorial, we explored how to automate Google Ads lead notifications on Slack using Pabbly Connect. By following the steps outlined, you can streamline your lead management and ensure timely notifications to your team. Automating this process enhances efficiency and keeps everyone informed about new leads.