Automate Follow-Up Emails to Google Ads Leads with Pabbly Connect

Learn how to automate follow-up emails to Google Ads leads using Pabbly Connect. This step-by-step guide walks you through the integration process with Google Sheets and Gmail.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Email Automation

To start automating follow-up emails to Google Ads leads, you need to access Pabbly Connect. This platform allows seamless integration between various applications like Google Sheets and Gmail.

Visit the Pabbly Connect website, where you can sign up for a new account or log in if you’re an existing user. Once logged in, you will be directed to the dashboard, where you can create your workflow.

2. Creating a Workflow in Pabbly Connect

In this section, we will create a workflow to automate follow-up emails. Start by clicking on the ‘Create Workflow’ button in Pabbly Connect. Name your workflow something like ‘Send Automated Follow-Up Emails to Google Ads Leads’.

Next, you can organize your workflow by selecting a folder. You can create new folders if necessary. After naming your workflow, proceed to set up the trigger and action steps required for your automation.

• Click on ‘Create’ to initiate your workflow.
• Define the trigger as ‘Schedule by Pabbly’ to automate daily checks.
• Set the trigger time to 10:00 AM to check for leads daily.

With this setup, your workflow is ready to monitor leads who haven’t responded to your initial emails.

3. Setting Up Trigger and Action Steps in Pabbly Connect

After creating your workflow in Pabbly Connect, you need to set up the trigger and action steps. The trigger is set to run every day at 10:00 AM, which will check your Google Sheets for leads marked as ‘not replied’.

For the action step, select Google Sheets and choose the action event ‘Lookup Spreadsheet Rows V2’. This will allow you to search for leads who have not replied. Connect your Google Sheets account by signing in and granting the necessary permissions.

• Select the spreadsheet containing your leads, named ‘Google Ads Leads’.
• Specify the lookup value as ‘not replied’ to filter the leads.
• Set the lookup column to column D where the status is recorded.

This setup ensures that every day, your workflow will identify leads who haven’t responded, allowing you to follow up effectively.

4. Sending Follow-Up Emails via Gmail with Pabbly Connect

Once you have identified the leads who haven’t replied, the next step is to send follow-up emails using Gmail. In this step, select Gmail as your action application in Pabbly Connect.

Choose the action event ‘Send Email V1’. After connecting your Gmail account, you will need to fill in the email details, including recipient email addresses, subject, and body content. You can map the recipient’s email from the previous steps to personalize the follow-up.

Set the email subject to something engaging like ‘Just Checking In’. Craft a follow-up message that encourages replies and offers assistance. Leave optional fields like CC and BCC blank unless needed.

After saving your email configuration, your automation is complete, and follow-up emails will be sent to all identified leads automatically.

5. Conclusion: Automate Your Follow-Ups with Pabbly Connect

In this tutorial, we explored how to use Pabbly Connect to automate follow-up emails for Google Ads leads effectively. By integrating Google Sheets and Gmail, you can ensure timely communication with potential customers.

This automation not only saves time but also increases your chances of converting leads into paying customers. Start using Pabbly Connect today to streamline your follow-up process and enhance your overall productivity.