Automate Social Media Analytics Updates in Google Sheets with Pabbly Connect

Learn how to automate daily social media analytics updates in Google Sheets using Pabbly Connect. Step-by-step guide for seamless integration. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Social Media Analytics

To begin automating social media analytics updates in Google Sheets, you first need to set up Pabbly Connect. This integration tool allows you to connect various applications seamlessly. Start by signing up for a free account on the Pabbly Connect website, where you can access automation tasks every month.

Once you have signed up and logged in, navigate to the dashboard and click on the ‘Create Workflow’ button. Here, you can name your workflow according to your preferences. After naming it, click on the ‘Create’ button to proceed to the workflow setup page.

2. Configuring the Scheduler in Pabbly Connect

Next, you will configure the scheduler in Pabbly Connect to run your workflow daily. Select the ‘Scheduler’ as your trigger application. This feature allows you to set specific intervals for your automation to run.

• Select ‘Every Day’ as the frequency.
• Choose a time, for example, 9:00 AM.
• Click ‘Save’ to schedule your workflow.

After saving, your workflow is now set to run at the specified time every day. This ensures that your social media analytics will be updated automatically in Google Sheets without any manual intervention.

3. Integrating Google Sheets with Pabbly Connect

Now, it’s time to integrate Google Sheets with Pabbly Connect to fetch the social media handles for analytics. In the action step, select Google Sheets and choose the ‘Get Rows’ action event. Click on the ‘Connect’ button to establish a connection.

After connecting, select the spreadsheet you want to use, which contains the social media platforms and their respective handles. For example, if your spreadsheet is named ‘Social Media Stats’, choose that and specify the range of rows that contain the data (e.g., A2:D5). Click ‘Save and Send Test Request’ to retrieve the data.

4. Fetching Social Media Analytics Using Pabbly Connect

With the data from Google Sheets retrieved, the next step is to fetch social media analytics using Pabbly Connect. Add a new action step and select the Social Blade application, which is an analytics tool for social media. Choose the ‘Get Statistics’ action event.

• Connect your Social Blade account by entering the Client ID and Access Token.
• Map the platform name and handle name from the previous step.
• Click ‘Save and Send Test Request’ to get the analytics data.

Ensure that the platform names are in lowercase to avoid errors. You will receive a response containing the analytics data, such as the total likes and engagement metrics for each platform.

5. Updating Google Sheets with Social Media Analytics

Finally, you will update Google Sheets with the fetched analytics data using Pabbly Connect. Add another action step and select Google Sheets again, this time choosing the ‘Update Cell Value’ action event.

Use the existing connection to Google Sheets, select the same spreadsheet, and specify the cell range where you want to update the analytics (e.g., C2). Map the row index from the iterator step to dynamically update the correct cell for each platform. After mapping the total likes or other metrics, click ‘Save and Send Test Request’ to update the spreadsheet.

Conclusion

By following this tutorial, you can successfully automate the process of fetching social media analytics and updating them in Google Sheets daily using Pabbly Connect. This integration streamlines your workflow, ensuring you always have the latest data at your fingertips without manual effort.