Integrating WooCommerce with Facebook Offline Conversions Using Pabbly Connect

Learn how to automate purchase events from WooCommerce to Facebook offline conversions using Pabbly Connect. Step-by-step guide with detailed instructions. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Automation

To begin using Pabbly Connect, first, log into your account. If you are new, you can create a free account in just a few minutes. Once logged in, you will reach the Pabbly Connect dashboard where you can start creating your automation workflows.

Click on the blue button labeled ‘Create Workflow’. Name your workflow something descriptive like ‘Send Purchase Events to Facebook Offline Conversions from Webhook Response’. After naming, select the folder where you want to save this workflow and click on ‘Create’. You will then see two boxes labeled ‘Trigger’ and ‘Action’.

2. Configuring the Trigger in Pabbly Connect

The next step is to configure the trigger in Pabbly Connect. In this case, we want to capture sales data from WooCommerce. Click on the trigger box and select ‘Webhook’. This will generate a unique webhook URL for you.

• Copy the generated webhook URL.
• Go to your WooCommerce settings.
• Locate the Webhooks section and paste the webhook URL.

After pasting the URL, you need to create a new webhook in WooCommerce. Set the status to ‘Active’ and select the topic for the data you want to capture, such as ‘Order Created’. Save the webhook settings, and now your WooCommerce is connected to Pabbly Connect.

3. Testing the Webhook Connection

Now that you have set up the webhook, it’s time to test the connection. Place a test order in your WooCommerce store. This will trigger the webhook, and you should see the order data received in Pabbly Connect as a webhook response.

Once the order is placed, return to the Pabbly Connect dashboard and click on the ‘Recapture Webhook Response’ button. This will show you the data received, including order ID, status, and customer details. Ensure that all the necessary data fields are populated correctly.

4. Setting Up the Action in Pabbly Connect

With the trigger successfully configured, the next step is to set up the action. In the action box, search for ‘Facebook Offline Conversions’ and select it. You will choose the action event as ‘Send Offline Purchase Event’.

• Connect your Facebook account to Pabbly Connect.
• Select your business and offline event set.
• Map the data fields from the webhook response to the corresponding fields in Facebook.

Mapping is crucial as it ensures that the data from your WooCommerce orders is accurately sent to Facebook. For example, map the customer name, email, and order amount to the respective fields in the Facebook conversion event. Once completed, save your settings.

5. Finalizing the Automation Workflow

After mapping all necessary fields, you can finalize the automation setup in Pabbly Connect. Click on the ‘Save’ button and test the action to ensure data is being sent to Facebook correctly.

Once you confirm that the data is sent successfully, you can relax as Pabbly Connect will handle the automation in the background. Now, every time a sale occurs in WooCommerce, the transaction data will automatically be sent to Facebook offline conversions.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

In conclusion, by using Pabbly Connect, you can seamlessly integrate WooCommerce with Facebook offline conversions. This automation allows you to optimize your Facebook ad campaigns effectively without manual intervention. Now you can automate your business processes efficiently, ensuring that no sales data is missed.