Automate Google My Business Reviews with Pabbly Connect and Anthropic

Learn how to automate replies to Google My Business reviews using Pabbly Connect and Anthropic. Step-by-step tutorial for seamless integration. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect to Begin Integration

To automate replies to Google My Business reviews, first access Pabbly Connect. This platform allows seamless integration between Google My Business and Anthropic.

After logging into your Pabbly Connect account, navigate to the dashboard. Here, you can create a new workflow by clicking on the ‘Create Workflow’ button. Name your workflow, for example, ‘Reply to Google My Business Review using Anthropic,’ and select the appropriate folder.

2. Set Up Google My Business Trigger in Pabbly Connect

In this step, you will configure the trigger in Pabbly Connect for Google My Business. Select Google My Business as the application and choose the trigger event as ‘New Review.’ This action ensures that every time a new review is posted, it will be captured by Pabbly Connect.

• Select ‘New Review’ as the trigger event.
• Click on ‘Connect’ to establish a connection with your Google My Business account.
• If prompted, allow access to your account.

After connecting, Pabbly Connect will automatically fetch the latest reviews. This sets the stage for generating automated replies using Anthropic.

3. Generate Replies Using Anthropic in Pabbly Connect

Now it’s time to generate replies to the reviews using Anthropic. In your Pabbly Connect workflow, add a new action step and select Anthropic as the application. Choose the action event ‘Create Completion’ to generate a reply based on the review received.

Connect to your Anthropic account by providing the API key. Next, specify the model you wish to use for generating replies, such as the Claude 2 model. In the prompt field, instruct the AI to create a reply to the review.

• Input the prompt: ‘Generate a reply to this review – [insert review comment].’ Use mapping to insert the review dynamically.
• Set the maximum tokens for the response to control the length of the reply.
• Click ‘Save and Send Test Request’ to generate the reply.

The generated reply will be displayed, ready to be sent back to Google My Business, completing the automation process.

4. Post Generated Replies on Google My Business Using Pabbly Connect

After generating the reply with Anthropic, the next step is to post it back to Google My Business. In your Pabbly Connect workflow, add another action step and select Google My Business again. Choose the action event ‘Create Reply’ to post the generated response.

Map the necessary fields, including the review ID and the generated reply from the previous step. This ensures that the correct reply is posted to the corresponding review.

Map the review ID from the trigger step to identify the specific review. Map the generated reply from Anthropic to be posted. Click ‘Save and Send Test Request’ to finalize posting.

Once the test is successful, your automation is complete. From now on, every new review will automatically receive a tailored response, enhancing your customer engagement.

5. Trim Replies Using Pabbly Connect’s Text Formatter

As a final touch, you can refine the replies by removing any unnecessary text. To do this, add a Text Formatter action in your Pabbly Connect workflow before posting the reply. Choose the action event ‘Split Text’ to trim the autogenerated responses.

Provide the text to split and set the separator to the specific character that indicates the unwanted text. This way, you can ensure that only the relevant reply is posted on Google My Business.

Specify the text to split from the previous reply generation step. Set the segment you want to keep, typically the first segment. Map the cleaned-up response to be posted on Google My Business.

This step enhances the professionalism of your replies, ensuring customers receive clear and concise responses.

Conclusion

Utilizing Pabbly Connect to automate replies to Google My Business reviews not only streamlines your workflow but also enhances customer engagement. By integrating Anthropic, you can generate tailored responses efficiently, improving your business’s online presence.