How to Create Mautic Contact from Google Leads Using Pabbly Connect

Learn how to automate the process of adding Google Ads leads to Mautic contacts using Pabbly Connect. Follow this detailed tutorial for step-by-step guidance. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To begin the integration process for Google Ads leads into Mautic, you will need to access Pabbly Connect. Start by navigating to the Pabbly Connect homepage by typing ‘Pabbly.com/connect’ in your browser.

Once on the homepage, you will see options to either sign in or sign up for free. If you are a new user, click on the ‘Sign Up for Free’ button to create your account. Existing users can sign in directly. After signing in, you will be directed to the dashboard where you can manage your workflows.

2. Creating a New Workflow in Pabbly Connect

After accessing your Pabbly Connect dashboard, the next step is to create a new workflow. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. using Pabbly Connect

• Provide a name for your workflow, such as ‘Add Google Ads Leads to Mautic Contacts.’
• Select a folder to save your workflow if desired.
• Click on ‘Create’ to proceed.

Once created, you will see a screen with two sections: Trigger and Action. The Trigger indicates when the workflow will start, while the Action specifies what will happen as a result of the Trigger. For this workflow, Google Ads will be your Trigger and Mautic will be your Action.

3. Setting Up Google Ads as Trigger in Pabbly Connect

In the Trigger section, select Google Ads as your application. Then, choose the trigger event, which is ‘New Lead Form Entry.’ This event triggers the workflow whenever a new lead is generated from your Google Ads form. using Pabbly Connect

Pabbly Connect will provide you with a webhook URL that you need to copy. This URL is essential for capturing the lead information from Google Ads. Go to your Google Ads account and find the lead form you created. Scroll down to the Lead Delivery section and select the Webhook Integration option.

• Paste the webhook URL into the designated field.
• Extract the key from the webhook URL by copying the last part after the last slash.
• Send test data to confirm that the integration is working.

After sending the test data, return to Pabbly Connect to verify that the response has been received correctly. You should see fields populated with the details of the test lead.

4. Setting Up Mautic as Action in Pabbly Connect

Now that you have configured Google Ads as the Trigger, it’s time to set Mautic as the Action application. Select Mautic and choose ‘Create or Update Contact’ as the action event. using Pabbly Connect

To connect your Mautic account with Pabbly Connect, you need to enter your Mautic username, password, and base URL. To find the base URL, navigate to your Mautic account settings and locate the configuration section. Make sure to enable API access and copy the site URL.

Enter your Mautic login credentials in Pabbly Connect. Paste the base URL you copied from Mautic. Click ‘Save’ to establish the connection.

Once your Mautic account is connected, you can proceed to map the data fields from the Google Ads response to the Mautic contact fields. Ensure you map the first name, last name, email, and phone number accurately.

5. Testing the Integration and Finalizing the Workflow

After mapping the necessary fields, click on ‘Save and Send Test Request’ in Pabbly Connect. This step will send the mapped data to Mautic and create a new contact.

To verify that the integration works, navigate to your Mautic account and check the contacts section. You should find the newly created contact with the details you provided from the Google Ads lead.

With this successful integration, every time a new lead is generated from Google Ads, it will automatically be added as a contact in Mautic via Pabbly Connect. This automation saves time and ensures that your leads are managed effectively.

Conclusion

In this tutorial, we demonstrated how to automate the process of adding Google Ads leads to Mautic contacts using Pabbly Connect. By following these steps, you can streamline your lead management and improve your marketing efforts.