Automate Google Lead Generation with Pabbly Connect: A Step-by-Step Guide

Learn how to automate Google Lead generation using Pabbly Connect to integrate Google Sheets and Bravo email marketing seamlessly. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Lead Automation

To start automating your Google Lead generation, the first step is to access Pabbly Connect. This integration platform allows you to connect various applications seamlessly. Once you log in to your Pabbly Connect account, you can create a new workflow by clicking on the ‘Create Workflow’ button.

After naming your workflow, you will see two boxes labeled ‘Trigger’ and ‘Action.’ The trigger will initiate the workflow whenever a new lead is generated from your Google Lead form. This is where Pabbly Connect truly shines, as it automates the entire process without manual intervention.

2. Integrating Google Lead Form with Pabbly Connect

The next step involves integrating your Google Lead form with Pabbly Connect. You need to select the trigger event, which is ‘When a new lead is created.’ This action will capture data in real-time every time a new lead is generated.

• Copy the Webhook URL provided by Pabbly Connect.
• Go to your Google Lead form and locate the ‘Delivery Option’ section.
• Paste the Webhook URL into the appropriate field.

Once this is done, every new lead captured through your Google Lead form will be sent directly to Pabbly Connect for processing. This ensures that your lead data is always updated and readily available.

3. Adding Leads to Bravo Email Marketing via Pabbly Connect

After successfully integrating the Google Lead form with Pabbly Connect, the next step is to add these leads to Bravo email marketing software. Select Bravo as the action application and choose the ‘Create or Update Contact’ event as the action.

For this connection, you will need your Bravo domain and API key. Here’s how to find your API key:

• Log in to your Bravo account.
• Navigate to the SMTP and API section.
• Generate a new API key and copy it.

Once you have connected Bravo with Pabbly Connect, map the fields from your Google Lead form to the corresponding fields in Bravo. This allows for seamless transfer of lead information.

4. Integrating Google Sheets with Pabbly Connect

The final step is to integrate Google Sheets with Pabbly Connect. This will help you keep a record of all leads in a spreadsheet. Choose Google Sheets as your action application and select the ‘Add New Row’ action.

Connect your Google Sheets account to Pabbly Connect. After connecting, choose the specific spreadsheet where you want to store the leads. Ensure that the column names in your Google Sheets match the fields you have mapped from the Google Lead form.

Select the spreadsheet named ‘Leads via Google Lead Form’. Map the fields such as First Name, Last Name, Email, and Phone Number. Click on ‘Save and Send Test Request’ to check if the data is added correctly.

Once this setup is complete, every new lead generated will automatically be added to your Google Sheets, ensuring you have a comprehensive record of your leads.

5. Conclusion

By using Pabbly Connect, you can efficiently automate the process of capturing Google Leads and integrating them with Bravo email marketing and Google Sheets. This not only saves time but also ensures that your lead data is organized and easily accessible.

With the steps outlined in this tutorial, you can set up your automation in just a few minutes. Enjoy the benefits of streamlined lead generation and management with Pabbly Connect!