Integrating Google Lead Form with Mailchimp and Google Sheets: A Step-by-Step Guide

Learn how to automate lead management by integrating Google Lead Form with Mailchimp and Google Sheets using Pabbly Connect. Follow this detailed tutorial for seamless automation.

Watch Step By Step Video Tutorial Below

1. Setting Up Google Lead Form for Lead Generation

The Google Lead Form is essential for capturing leads from your ads. When setting up your Google Lead Form, ensure you collect all necessary information from potential leads, such as name, phone number, and email.

To create a Google Lead Form, follow these steps:

• Log in to your Google Ads account.
• Navigate to the ‘Ads’ section and select ‘Lead Form’.
• Fill in the form fields, including the headline and questions.

After creating the form, you can generate a test lead to ensure everything is working correctly. This form will be the starting point for your lead generation process.

2. Connecting Google Lead Form with Pabbly Connect

To automate the process of adding leads to Mailchimp and Google Sheets, you need to connect the Google Lead Form to Pabbly Connect. This integration allows real-time data transfer.

Follow these steps to establish the connection:

• Log in to Pabbly Connect and click on ‘Create Workflow’.
• Name your workflow (e.g., ‘Add Google Ads Leads to Mailchimp and Google Sheets’).
• Select Google Lead Form as the trigger application.

Once the trigger is set, you will receive a webhook URL. Copy this URL and paste it into your Google Lead Form settings to establish the connection.

3. Adding Leads to Mailchimp Automatically

With the Pabbly Connect setup complete, the next step is to add leads to Mailchimp automatically. This automation ensures that every new lead captured will be added to your Mailchimp subscriber list.

To connect Mailchimp, perform the following steps:

Select Mailchimp as the action application in Pabbly Connect. Choose the action event ‘Add a New Member’. Connect your Mailchimp account by providing the API Key and data center.

Once connected, map the lead data from Google Lead Form to the corresponding fields in Mailchimp. This mapping ensures that every lead’s information is correctly stored in your Mailchimp account.

4. Saving Lead Information to Google Sheets

The final step in this integration process is to save lead information to Google Sheets. This allows you to have a comprehensive record of all leads captured through your Google Lead Form.

To set up Google Sheets integration, follow these steps:

Select Google Sheets as the action application in Pabbly Connect. Choose the action event ‘Add a New Row’. Connect your Google Sheets account and select the spreadsheet where you want to save the data.

Map the fields from Google Lead Form to your Google Sheets columns, ensuring that all lead information is accurately recorded. This setup allows for seamless data collection and management.

5. Testing and Finalizing Your Automation

Once all integrations are set up, it’s crucial to test your workflow to ensure everything is functioning as expected. The Pabbly Connect dashboard will allow you to see if the leads are being added to Mailchimp and Google Sheets correctly.

To test your automation:

Submit a test lead using your Google Lead Form. Check Mailchimp to see if the lead appears as a subscriber. Verify that the lead information is correctly recorded in Google Sheets.

If all data appears correctly, your automation is successfully set up. You can now relax as Pabbly Connect manages your lead generation process automatically.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

In conclusion, integrating Google Lead Form with Mailchimp and Google Sheets using Pabbly Connect streamlines your lead management process. By automating these tasks, you can focus on other aspects of your business while ensuring that all leads are captured and organized efficiently.