Automate WooCommerce Orders to Facebook Offline Purchases with Pabbly Connect

Learn how to automate WooCommerce orders to Facebook Offline Purchases using Pabbly Connect. Step-by-step guide for seamless integration. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin automating your WooCommerce orders to Facebook Offline Purchases, access Pabbly Connect. This integration tool allows seamless communication between your WooCommerce store and Facebook’s offline conversion application.

Start by creating a free account on the Pabbly Connect platform. Once logged in, navigate to the dashboard where you can create a new workflow. This will set the stage for connecting WooCommerce and Facebook.

2. Creating a Workflow in Pabbly Connect

In this section, you will create a workflow in Pabbly Connect to automate the process. Click on the ‘Create Workflow’ button and name your workflow, such as ‘Send Facebook Offline Purchase for New WooCommerce Order’.

• Select the trigger application as WooCommerce.
• Choose the trigger event as ‘New Order’.
• This will capture new order details from your WooCommerce store.

After selecting the trigger, Pabbly Connect will provide you with a webhook URL. This URL is essential for connecting WooCommerce with Pabbly Connect, allowing it to receive order data automatically.

3. Connecting WooCommerce to Pabbly Connect

To set up the connection between WooCommerce and Pabbly Connect, go to your WooCommerce dashboard. Navigate to ‘Settings’ and then to the ‘Advanced’ tab, where you will find the option for ‘Webhooks’.

• Click on ‘Add Webhook’.
• Paste the webhook URL provided by Pabbly Connect into the ‘Delivery URL’ field.
• Set the status to ‘Active’ and save the webhook.

Once the webhook is saved, every new order in WooCommerce will trigger a response in Pabbly Connect, allowing the automation to proceed.

4. Sending Data to Facebook Offline Conversion

Next, you will configure Pabbly Connect to send the captured order data to Facebook’s offline conversion application. Select Facebook as the action application and choose the action event ‘Send Offline Purchase Event’.

Connect your Facebook account to Pabbly Connect and select the appropriate business from the dropdown. Ensure that you have created an offline event set in your Facebook business settings to receive the data.

Map the captured order details from WooCommerce to the respective fields in Facebook. Include necessary details such as currency, order ID, and purchase value. Make sure to format the data according to Facebook’s requirements.

Once all data is mapped correctly, save your settings in Pabbly Connect. This ensures that every new order will be sent automatically to Facebook.

5. Testing and Verifying the Integration

After configuring everything in Pabbly Connect, it’s time to test the integration. Place a dummy order in your WooCommerce store to trigger the automation.

Monitor Pabbly Connect to see if the order details are received successfully. If everything is set up correctly, the order data should appear in your Facebook offline conversion application shortly after.

Check the Facebook Events Manager to confirm the purchase event. Ensure that the event data includes the correct order information. If there are any issues, revisit the mapping and webhook settings in Pabbly Connect.

Once confirmed, you can relax as Pabbly Connect will handle all future order data automatically, allowing you to focus on your business.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate the process of sending WooCommerce orders to Facebook Offline Purchases. By following these steps, you can streamline your order tracking and enhance your ad campaign performance.