How to Create Mailchimp Subscriber from Google Ads Leads Using Pabbly Connect

Learn how to automatically create Mailchimp subscribers from Google Ads leads using Pabbly Connect. Follow this detailed tutorial for step-by-step instructions. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Google Ads and Mailchimp Integration

To create a Mailchimp subscriber from Google Ads leads, you will first need to access Pabbly Connect. Start by visiting the Pabbly Connect website and signing in or signing up for a free account if you don’t already have one.

Once you are logged in, click on the ‘Access Now’ button under Pabbly Connect. This will direct you to the Pabbly Connect dashboard where you can manage your workflows. Here, you will create a new workflow specifically for capturing Google Ads leads and sending them to Mailchimp.

2. Create a New Workflow in Pabbly Connect

To begin setting up your integration, click on the ‘Create Workflow’ button in the Pabbly Connect dashboard. You will need to name your workflow. For this tutorial, name it ‘Create Mailchimp Subscriber from Google Ads Leads’. using Pabbly Connect

• Choose a folder to save your workflow.
• Click on ‘Create’ to proceed.

This will lead you to the workflow setup page where you will see two main boxes: Trigger and Action. The Trigger will be set to Google Ads, and the Action will be set to Mailchimp, enabling you to automate the entire process.

3. Set Up Trigger for Google Ads Leads

In the Trigger section, select Google Ads as your application. The Trigger Event will be set to ‘New Lead Form Entry’. This means that every time a new lead is generated from your Google Ads campaign, it will trigger the workflow.

Next, you will need to connect Google Ads to Pabbly Connect. To do this, copy the webhook URL provided by Pabbly Connect and go to your Google Ads account. Here, you will set up your lead delivery options by pasting the webhook URL into the appropriate field.

4. Set Up Action to Create Mailchimp Subscriber

After setting up the trigger, navigate to the Action section and select Mailchimp as your application. The Action Event will be ‘Add New Member with Custom Fields’. This action will create a new subscriber in Mailchimp using the lead information from Google Ads.

Now, connect Mailchimp to Pabbly Connect by providing your API key and data center. You can find the API key in your Mailchimp account under the Profile section, then Extras, and API keys. Make sure to copy this key and paste it into Pabbly Connect.

• Select the audience list in Mailchimp where you want to add the subscriber.
• Map the fields such as email address, first name, last name, and phone number from Google Ads response to Mailchimp fields.

After mapping all required fields, click on ‘Save and Send Test Request’ to check if the integration works. You should see a confirmation that the new subscriber has been created successfully in Mailchimp.

5. Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automatically create Mailchimp subscribers from Google Ads leads. By following the steps outlined, you can seamlessly integrate these two applications without any coding.

This automation allows you to efficiently manage your leads and enhance your marketing efforts through Mailchimp. With Pabbly Connect, you can set up similar integrations to streamline various processes in your business.