Integrate Google Ads Leads with Airtable Using Pabbly Connect

Learn how to automate the process of adding new Google Ads leads to Airtable using Pabbly Connect. Step-by-step guide with detailed instructions. Revolutionize your productivity approach with just a few strategic clicks. Uncover professional methods for connecting applications and creating workflows that reclaim hours of your week.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To integrate new Google Ads leads into Airtable, first access Pabbly Connect. You can do this by typing Pabbly.com/connect in your browser. Once there, existing users can sign in, while new users should click on ‘Sign up for free’ to create an account and get 100 free tasks monthly.

After signing in, you will be directed to the Pabbly Connect dashboard. Here, you can create a new workflow by clicking on the ‘Create Workflow’ button. Name your workflow something descriptive, such as ‘Create Airtable Records for New Google Ads Leads’ and select the appropriate folder for organization.

2. Setting Up Trigger and Action in Pabbly Connect

In this section, you will set up the trigger and action for your workflow using Pabbly Connect. The trigger application will be Google Ads, with the trigger event set to ‘New Lead Form Entry’. This means the automation will initiate whenever a new lead is submitted through Google Ads.

Next, set the action application to Airtable, where the action event will be ‘Create New Record’. This setup allows Pabbly Connect to take the lead information from Google Ads and automatically create a corresponding record in Airtable. Follow these steps to configure:

• Select Google Ads as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.
• Select Airtable as the action application.
• Choose ‘Create New Record’ as the action event.

With the trigger and action set, you are ready to connect Google Ads and Airtable through Pabbly Connect. This setup ensures that every new lead captured will be sent directly to Airtable.

3. Connecting Google Ads to Pabbly Connect

To establish the connection between Google Ads and Pabbly Connect, you will need to input a webhook URL. This URL is generated by Pabbly Connect and allows Google Ads to send lead data to your workflow. Navigate to your Google Ads account and find the lead delivery settings.

In the lead delivery section, paste the webhook URL from Pabbly Connect. After entering the URL, you can send test data to verify that the connection is working correctly. Click on ‘Send Test Data’ to initiate this process. If successful, you will see a confirmation in Pabbly Connect, indicating that the test data was received.

4. Mapping Lead Data to Airtable

Once you have confirmed the connection, the next step is to map the lead data from Google Ads to the appropriate fields in Airtable using Pabbly Connect. Start by clicking on ‘Connect’ in the Airtable action setup. If you have an existing connection, you can use that; otherwise, create a new one by granting access to your Airtable account.

After successful authentication, select the base in Airtable where you want to add the lead details. For this integration, choose the base named ‘Google Ads Lead Details’. Once selected, Pabbly Connect will automatically detect the table where the data should be inserted, typically named ‘Google Ads Leads’.

• Map the fields such as First Name, Last Name, Phone Number, and Email from the Google Ads response to the corresponding Airtable fields.
• Ensure that you save the mapping to avoid static data issues.

Once the mapping is complete, click on ‘Save and Test Request’. If the mapping is successful, you will receive a positive response, confirming that the lead details have been added to Airtable correctly.

5. Finalizing Your Google Ads to Airtable Automation

After successfully mapping the lead data, your automation setup is almost complete. The last step involves testing the entire workflow to ensure that every new lead from Google Ads is accurately captured in Airtable via Pabbly Connect. You can do this by submitting a test lead through your Google Ads form.

Once a test lead is submitted, check your Airtable base to confirm that the new record appears with the correct details. If everything is set up correctly, you will see the first name, last name, phone number, and email address of the test lead in your Airtable base.

Now, every time a new lead is generated through Google Ads, Pabbly Connect will automatically add that lead’s information to your Airtable database, streamlining your lead management process.

Conclusion

Integrating new Google Ads leads with Airtable using Pabbly Connect is a powerful way to automate your lead management. By following these steps, you can ensure that every lead is captured efficiently, enhancing your workflow and productivity.