Learn how to automate sending WhatsApp messages to Facebook leads in the polymer industry using Pabbly Connect and WhatsApp Cloud API. Follow our step-by-step tutorial!

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for WhatsApp Integration

To send WhatsApp messages using Pabbly Connect, start by accessing the Pabbly Connect website. Here, you can sign in to your existing account or create a new one for free, which allows you to utilize 100 free tasks every month. using Pabbly Connect

Once logged in, navigate to the Pabbly Connect dashboard. Click on the ‘Access Now’ button to enter the Pabbly Connect interface, where you will set up the integration for sending messages to leads generated through Facebook ads.

2. Creating a Workflow in Pabbly Connect

In this section, you will create a workflow to automate the sending of WhatsApp messages to your leads. Click on the ‘Create Workflow’ button located in the top right corner of the dashboard. using Pabbly Connect

  • Name your workflow, for example, ‘Poly Crafters Facebook Leads to WhatsApp’.
  • Select a folder to save your workflow, such as ‘Facebook Leads to WhatsApp Message’.
  • Click on ‘Create’ to finalize the workflow setup.

After creating the workflow, you will see two main sections: Trigger and Action. The trigger will be Facebook Lead Ads, and the action will be WhatsApp Cloud API, which is essential for sending messages.

3. Setting Up the Trigger in Pabbly Connect

To set up the trigger, click on the arrow to choose your trigger application, selecting ‘Facebook Lead Ads’. The trigger event should be set to ‘New Lead Instant’ to capture leads generated instantly.

After selecting your trigger, click on ‘Connect’ to link Facebook Lead Ads with Pabbly Connect. You will need to authorize your Facebook account by clicking on ‘Add New Connection’ and selecting your business page, which in this case is ‘Poly Crafters’.

  • Choose the lead generation form you have created, named ‘Poly Crafter Lead Form’.
  • Click on ‘Save and Send Test Request’ to check if Pabbly Connect captures the lead information correctly.

Once the test lead is generated, you can verify in Pabbly Connect that the response has been successfully captured, confirming that your trigger setup is complete.

4. Setting Up the Action in Pabbly Connect

After successfully setting up the trigger, proceed to set up the action by selecting ‘WhatsApp Cloud API’ as your action application. The action event will be ‘Send Template Message’ since you will be using a pre-defined message template.

Click on ‘Connect’ to link WhatsApp Cloud API with Pabbly Connect. You will need to provide your API token, phone number ID, and WhatsApp business account ID, which you can find in your WhatsApp Cloud API setup.

Enter the template name, which is ‘Facebook Leads Messages’. Map the recipient’s mobile number from the trigger step to ensure messages are sent to the correct lead. Fill in the body field with the customer’s name using dynamic mapping.

Finally, click on ‘Save and Send Test Request’ to verify that the WhatsApp message is sent successfully. You should receive a confirmation response indicating that the message was accepted.

5. Testing and Verifying the Integration

To test the integration, generate a new test lead using the lead ad testing tool. Make sure to delete any existing leads before refreshing the page to ensure the new lead submission goes through.

After submitting the new lead, check your WhatsApp account to verify that the message was received. The message should include the customer’s name and details about the offers available.

By following these steps, you successfully created an automation between Facebook Lead Ads and WhatsApp using Pabbly Connect. This integration allows you to efficiently communicate with potential customers and enhance your marketing efforts.

Conclusion

This tutorial demonstrated how to automate sending WhatsApp messages to Facebook leads using Pabbly Connect and WhatsApp Cloud API. By setting up triggers and actions, you can streamline communication with potential customers effectively.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.