Learn how to automate responses to Google Business Profile reviews based on ratings using Pabbly Connect. Step-by-step guide included. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below


1. Setting Up Pabbly Connect for Google Business Profile

To automate replies to Google Business Profile reviews, first, access Pabbly Connect. After logging in, you can create a new workflow for your automation.

Click the blue ‘Create Workflow’ button and name your workflow, such as ‘Automatically Reply to Reviews Based on Rating.’ Choose the appropriate folder for your workflow and click ‘Create’ to proceed.


2. Configuring Trigger and Action in Pabbly Connect

In the Pabbly Connect dashboard, you will see two boxes labeled ‘Trigger’ and ‘Action.’ The trigger represents the event that starts the automation, while the action is what happens as a result.

Select the trigger event as ‘New Review’ from your Google Business Profile. This will allow Pabbly Connect to capture new reviews as they come in. After selecting the trigger, click on ‘Connect’ and add a new connection using your Gmail account associated with your Google Business Profile.

  • Choose the trigger event: New Review
  • Connect your Google Business Profile through Gmail
  • Capture the most recent review automatically

After successfully connecting, test the trigger to ensure Pabbly Connect captures the review data correctly. This step is crucial for the automation to function properly.


3. Using the Router Feature in Pabbly Connect

The router feature in Pabbly Connect allows you to set multiple conditions for your automation. In this case, you will create conditions based on the rating of the review—either a four or five-star rating for positive feedback or one or two-star ratings for negative feedback.

To set this up, select the action event as ‘Conditionally Run’. This will enable you to define two separate routes: one for positive ratings and another for negative ratings. Rename your router steps accordingly for clarity.

  • Create two router steps: one for good ratings and one for bad ratings
  • Set conditions for ratings: 4 or 5 stars for positive, 1 or 2 stars for negative
  • Rename router steps for easy identification

This structured approach ensures that your automation will send the appropriate reply based on the review rating received on your Google Business Profile.


4. Sending Automated Replies Based on Ratings

With the router set up, it’s time to configure the replies for each rating category. For positive reviews, you can set a thank you message, while for negative reviews, an apology and request for another chance can be included.

For the action step, select ‘Create Reply’ and connect it to your Google Business Profile. Ensure that you map the review ID from the first step to link the reply to the correct review. This ensures that Pabbly Connect sends the appropriate response to the specific review.

Set up the reply for four or five-star ratings Map the review ID to ensure the reply goes to the correct review Test the reply to ensure it posts correctly

Once you have configured the replies, every time a review is received, Pabbly Connect will automatically send the appropriate response without any manual intervention.


5. Testing Your Automation with Pabbly Connect

After setting up your automation, it’s essential to test it to ensure everything works correctly. You can do this by posting a new review on your Google Business Profile and then triggering the automation through Pabbly Connect.

Check the responses in your Google Business Profile to verify that the automated replies are sent correctly based on the ratings. If everything is set up properly, you will see the automated replies appear as intended.

Post a new review with a specific rating Check if the automated reply is sent correctly Make adjustments in Pabbly Connect if necessary

This testing phase is crucial to ensure that your automation is functioning as expected and that your business is engaging effectively with customers through Pabbly Connect.


Conclusion

In this tutorial, we explored how to automate replies to Google Business Profile reviews using Pabbly Connect. By following the steps outlined, you can efficiently manage customer feedback and enhance your business’s online presence.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.