Add Facebook Leads to Mailchimp Automatically with Pabbly Connect

Learn how to integrate Facebook Leads with Mailchimp automatically using Pabbly Connect. Follow our step-by-step guide for seamless automation. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Integration

To start integrating Facebook Leads with Mailchimp automatically, first, access Pabbly Connect. This platform allows you to create workflows that connect various applications seamlessly. Begin by visiting the Pabbly Connect website and logging in or signing up for a free account.

Once logged in, you will see the dashboard where you can access all Pabbly applications. Click on the button labeled ‘Create Workflow’ to initiate the setup for your automation process.

2. Creating Your Workflow in Pabbly Connect

In this step, you will create a workflow specifically for adding Facebook leads to Mailchimp. After clicking on ‘Create Workflow’, you will need to specify the folder and name your workflow. For example, name it ‘New Facebook Leads to Mailchimp’. using Pabbly Connect

• Select the folder where you want to save the workflow.
• Provide a name for your workflow.
• Click on ‘Create’ to open the workflow window.

This window is crucial as it allows you to set up your trigger and action. The trigger will be Facebook Lead Ads, and the action will be Mailchimp. This setup ensures that every new lead captured by Facebook is automatically added to your Mailchimp list.

3. Configuring the Trigger for Facebook Lead Ads

Now, configure the trigger application by selecting Facebook Lead Ads as your trigger. You will then need to choose the trigger event, which should be set to ‘New Lead Instant’. This ensures that whenever a new lead is generated, Pabbly Connect captures it instantly. using Pabbly Connect

Next, you will connect your Facebook account to Pabbly Connect. If you have previously connected your account, you can select it; otherwise, click on ‘Add a New Connection’. After selecting your Facebook account, choose the specific page and lead generation form you want to use.

• Select your Facebook page (e.g., Package Express).
• Choose the lead gen form associated with your ads.
• Click on ‘Save and Send Test Request’ to capture a test lead.

After saving, Pabbly Connect will wait for a webhook response to ensure it captures the lead data correctly. You can generate a dummy response using the Meta for Developers tool to test this step.

4. Setting Up the Action to Add Leads to Mailchimp

Once the trigger is configured, you need to set up the action application, which is Mailchimp. Select Mailchimp as your action application and choose the action event as ‘Add New Member with Custom Fields’. Click on ‘Connect’ to link your Mailchimp account to Pabbly Connect. using Pabbly Connect

For the connection, you will need to provide your Mailchimp API key and the data center. Retrieve your API key from your Mailchimp account under Profile Extras and paste it into Pabbly Connect. Also, copy the data center from your Mailchimp account and enter it in the designated field.

Create a new API key in Mailchimp if you haven’t already. Copy and paste the API key into Pabbly Connect. Enter the data center from your Mailchimp account.

After establishing the connection, you need to select the audience list where the leads will be added. Then, map the fields from the Facebook lead data to the corresponding fields in Mailchimp, such as email, first name, and last name.

5. Testing Your Automation Workflow

After mapping all necessary fields, click on ‘Save and Send Test Request’ to test the integration. You should receive a positive response indicating that the lead details have been successfully added to your Mailchimp account. Check your Mailchimp account to verify that the test lead appears in your audience list.

For further testing, you can repeat the lead generation process by using the Meta for Developers tool to submit new dummy leads. Ensure to delete previous leads before testing to avoid duplicates. This will confirm that your automation setup is working effectively.

Delete previous test leads from Mailchimp. Submit new leads using the Meta tool. Verify that new leads appear in Mailchimp.

By following these steps, you can ensure that your Facebook leads are automatically added to Mailchimp, streamlining your marketing efforts with the help of Pabbly Connect.

Conclusion

In this tutorial, we showed how to integrate Facebook Leads with Mailchimp automatically using Pabbly Connect. By following these detailed steps, you can set up your automation workflow efficiently, ensuring that every new lead is captured seamlessly.