How to Add Google Ads Leads to Freshdesk CRM Using Pabbly Connect

Learn how to integrate Google Ads leads into Freshdesk CRM using Pabbly Connect in this step-by-step tutorial. Automate your lead management process now! Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Freshdesk Integration

To integrate Google Ads leads into Freshdesk CRM, you will first need to access Pabbly Connect. This platform is essential for automating the workflow between these two applications. You can visit the Pabbly Connect website and either sign up for a new account or log in if you’re an existing user.

After logging in, you will see various tools offered by Pabbly. Click on Pabbly Connect to get started with your integration. This step is crucial as it sets the foundation for automating lead management from Google Ads to Freshdesk.

2. Creating a Workflow in Pabbly Connect

Once you’re in Pabbly Connect, the next step is to create a workflow. Click on the button labeled ‘Create Workflow’. You will be prompted to name your workflow and select a folder to save it in. For this integration, name your workflow something like ‘Add Google Ads Leads to Freshdesk CRM’.

• Click on ‘Create’ to open the workflow window.
• This window will allow you to set up the trigger and action for your automation.

In this window, you will select Google Ads as your trigger application. The trigger event will be ‘New Lead Form Entry’. This setup enables Pabbly Connect to listen for new leads and automatically initiate the next steps in your workflow.

3. Setting Up Google Ads Trigger in Pabbly Connect

After selecting Google Ads as your trigger application, Pabbly Connect will generate a webhook URL. This URL is essential for connecting Google Ads with your Pabbly workflow. Copy this webhook URL, as you will need to paste it into your Google Ads account.

Now, navigate to your Google Ads account. You will need to create a lead form if you haven’t already. Go to the lead forms section and paste the copied webhook URL in the lead delivery options. This step ensures that every new lead captured will trigger the workflow in Pabbly Connect.

• Go to ‘Lead Forms’ and click on ‘Add Lead Forms’.
• Enter necessary details like name, phone number, and email.
• Select the lead delivery option and paste the webhook URL here.

After pasting the URL, send a test request to ensure everything is functioning correctly. If successful, you will see a response in your Pabbly workflow indicating that the trigger setup is complete.

4. Configuring Freshdesk as the Action Application

With the trigger set up, the next step is to configure Freshdesk as the action application in Pabbly Connect. Select Freshdesk and choose the action event ‘Create Contact’. This action will automatically create a new contact in Freshdesk every time a new lead is generated from Google Ads.

To connect your Freshdesk account, click on ‘Connect’ and input the required details such as API key and subdomain. You can find the API key in your Freshdesk account settings under profile settings. Ensure you copy only the subdomain part for accurate integration.

Map the lead details from Google Ads to Freshdesk fields. Input the full name, email, and phone number as required. Click ‘Save and Send Test Request’ to finalize the action setup.

Once the mapping is done, test the action to confirm that a new contact gets created in Freshdesk. If successful, you will see the contact listed in your Freshdesk account, indicating that the integration is working seamlessly through Pabbly Connect.

5. Summary of the Integration Process

To summarize, integrating Google Ads leads into Freshdesk CRM using Pabbly Connect involves several key steps. First, access Pabbly Connect and create a new workflow. Next, set up Google Ads as the trigger application and configure the webhook URL for lead delivery.

Then, configure Freshdesk as the action application and map the lead details appropriately. Finally, test the workflow to ensure that new leads from Google Ads are automatically added to Freshdesk. This streamlined process not only saves time but also enhances your lead management efficiency.

Conclusion

In this tutorial, we explored how to integrate Google Ads leads into Freshdesk CRM using Pabbly Connect. By following these steps, you can automate your lead management process, ensuring that every new lead is captured efficiently and effectively.