How to Create Mailchimp Subscriber from Google Ads Leads Using Pabbly Connect

Learn how to integrate Google Ads Leads with Mailchimp using Pabbly Connect for seamless automation and subscriber management. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Mailchimp Integration

To create a Mailchimp subscriber from Google Ads leads, you first need to access Pabbly Connect. This platform serves as the central integration tool that connects Google Ads and Mailchimp seamlessly. Start by opening a new tab and searching for Pabbly Connect.

Once on the Pabbly Connect landing page, you will see options to sign in or sign up for free. If you don’t have an account, you can sign up quickly, which only takes about two minutes. After logging in, click on the ‘Access Now’ button under Pabbly Connect to reach the dashboard where you can create workflows.

2. Creating a New Workflow in Pabbly Connect

After accessing the Pabbly Connect dashboard, the next step is to create a new workflow. Click on the ‘Create Workflow’ button. In the popup window, name your workflow something descriptive, like ‘Create Mailchimp Subscriber from Google Ads Leads’. Select the appropriate folder to save your workflow. using Pabbly Connect

• Click on the ‘Create’ button to proceed.
• This will take you to the workflow setup page.
• You will see two boxes: Trigger and Action.

In this setup, the trigger application will be Google Ads, and the action application will be Mailchimp. This setup allows you to automate the process of creating subscribers in Mailchimp whenever a new lead comes in from Google Ads.

3. Setting Up Google Ads as the Trigger in Pabbly Connect

The first step in your workflow is to set up the trigger. Select Google Ads as your trigger application and choose the trigger event as ‘New Lead Form Entry’. This event will activate the workflow every time a new lead is captured.

Next, you will need to connect Google Ads to Pabbly Connect. This is done using a webhook URL provided in Pabbly Connect. Copy this webhook URL and go to your Google Ads account to set up the webhook integration under lead delivery options.

• Paste the webhook URL in the designated field.
• Assign a key, such as ‘testing’ for this integration.
• Send test data to ensure the connection works.

Once the test data is sent, return to Pabbly Connect to verify that the response has been received correctly, confirming that your trigger is set up successfully.

4. Setting Up Mailchimp as the Action in Pabbly Connect

Now that your Google Ads trigger is set, it’s time to set up the action application. Select Mailchimp as the action application and choose the action event as ‘Add New Member with Custom Fields’. This action will create a new subscriber in Mailchimp based on the lead data received from Google Ads.

To connect Mailchimp with Pabbly Connect, you will need an API key and the data center information. Start by navigating to your Mailchimp account, go to your profile, and then to the API keys section. Generate a new API key and copy it.

Paste the API key into Pabbly Connect as a token. Find your data center in the Mailchimp API URL and copy it. Paste the data center into Pabbly Connect.

Click ‘Save’ to confirm the connection. You can now fill in the required fields to create a new subscriber using the data received from Google Ads.

5. Finalizing the Integration and Testing

With both the trigger and action set up, you need to fill in the required details to create a new subscriber in Mailchimp. This includes selecting the audience list and mapping the fields from Google Ads to Mailchimp, such as email address, first name, last name, and phone number. using Pabbly Connect

Once all fields are mapped correctly, click on ‘Save and Send Test Request’ to finalize the integration. If everything is set up correctly, you should receive a confirmation that a new subscriber has been created in Mailchimp.

Check your Mailchimp account to confirm the new subscriber appears in your audience list. Make sure to test with valid data to avoid invalid resource errors.

This integration allows you to automate the process of adding new subscribers from Google Ads leads to Mailchimp, enhancing your marketing efforts significantly.

Conclusion

In this tutorial, we explored how to create a Mailchimp subscriber from Google Ads leads using Pabbly Connect. By setting up triggers and actions, you can automate the process of managing your leads more effectively. This integration streamlines your marketing efforts and enhances your subscriber management.