Integrate Instagram Leads with Active Campaign Using Pabbly Connect

Learn how to seamlessly integrate Instagram lead ads with Active Campaign using Pabbly Connect. Follow our step-by-step tutorial for effective automation. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Instagram lead ads with Active Campaign, you first need to access Pabbly Connect. This platform facilitates the connection between various applications seamlessly. Navigate to the Pabbly Connect homepage at Pabbly.com/connect.

If you are a new user, click on ‘Sign Up Free’ to create an account and get 300 tasks each month. Existing users should click on ‘Sign In’ to access their dashboard. Once logged in, you will find the Pabbly Connect dashboard, where you can create workflows for automation.

2. Creating a Workflow in Pabbly Connect

To set up the integration, start by creating a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button located at the top right corner of your dashboard. Name your workflow something descriptive, like ‘Instagram Lead Ads to Active Campaign’.

• Click on ‘Create’ to proceed.
• You will see options for triggers and actions in your workflow.

Now, select Instagram Lead Ads as your trigger application. This setup will allow Pabbly Connect to capture new leads from your Instagram ads automatically. After setting your trigger, proceed to define the action that will take place in Active Campaign.

3. Setting Up the Instagram Lead Ads Trigger

In this step, you will configure the trigger event in Pabbly Connect. Choose ‘New Lead Instant’ as the trigger event. This ensures that whenever a new lead is generated from your Instagram lead ad, Pabbly Connect will capture the lead details immediately.

To connect your Instagram account, click on ‘Connect’ and then select ‘Add New Connection’. You will need to authorize Pabbly Connect to access your Instagram account linked to your Facebook page, Sports Elite Training Center. Once connected, select your lead form associated with the ad.

4. Configuring the Action Step with Active Campaign

Now, it’s time to define the action that occurs when a new lead is captured. Choose Active Campaign as your action application in Pabbly Connect. Set the action event to ‘Create a Contact’. This step ensures that every new lead from Instagram gets added to your Active Campaign account automatically.

Click on ‘Connect’ to set up the connection with Active Campaign. You will need to input your API key and URL from your Active Campaign account settings. This information allows Pabbly Connect to communicate with Active Campaign and create contacts based on the leads received.

• Map the fields from the Instagram lead to Active Campaign, such as email, first name, last name, and phone number.
• Click on ‘Save and Test Request’ to ensure the connection works.

After testing, check your Active Campaign account to confirm that the new contact has been created successfully.

5. Testing the Integration with a Real Lead

To ensure that the integration works flawlessly, you should test it by generating a real lead. Go back to the Lead Ads Testing Tool on Meta for Developers. Here, you can delete any previous test leads and create a new one.

Fill out the lead form with dummy data, including first name, last name, email, and phone number. After submitting the form, return to Pabbly Connect and check whether the new lead appears in your Active Campaign account. Refresh the contacts list to see the new entry.

This final test confirms that your integration is successful. You can now automate the process of capturing leads from Instagram and adding them to Active Campaign without any manual effort.

Conclusion

This tutorial demonstrated how to integrate Instagram lead ads with Active Campaign using Pabbly Connect. By following the steps outlined, you can automate lead capturing, ensuring no potential customer is missed. This integration significantly enhances your marketing efficiency.