Integrating Google Ads Leads with Airtable and Mailchimp Using Pabbly Connect

Learn how to seamlessly integrate Google Ads leads into Airtable and create subscribers in Mailchimp using Pabbly Connect. Step-by-step tutorial included. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads and Airtable Integration

To start integrating Google Ads leads into Airtable and creating subscribers in Mailchimp, we will use Pabbly Connect. First, access Pabbly Connect by visiting the Pabbly website and logging in with your credentials. If you’re a new user, you can sign up for a free account, which offers 100 tasks each month.

Once logged in, click on Pabbly Connect from the dashboard. This is where you will create your automation workflow. Click on the Create Workflow button to begin setting up the connection between Google Ads, Airtable, and Mailchimp.

2. Creating the Workflow in Pabbly Connect

In this step, we will create a workflow that triggers when a new lead is captured in Google Ads. Name your workflow something descriptive, like ‘Add Google Ads Leads to Airtable and Mailchimp’. After naming it, click on Create to proceed to the workflow window.

• Select Google Ads as the trigger application.
• Choose New Lead Form Entry as the trigger event.
• Copy the provided webhook URL to connect Google Ads with Pabbly Connect.

After copying the webhook URL, head over to your Google Ads account. Create a new lead form and paste the webhook URL in the designated field. This will enable Google Ads to send lead data directly to Pabbly Connect.

3. Connecting Airtable to Pabbly Connect

Next, we will set up Airtable to receive lead information. In Pabbly Connect, add an action step and select Airtable as the action application. Choose Create Record as the action event. You will be prompted to connect your Airtable account.

To connect, click on Add New Connection and grant Pabbly Connect the necessary permissions to access your Airtable base. Select the base where you want to store the lead information. For this integration, choose the base that contains your leads data.

• Map the fields from Google Ads to Airtable, such as lead name, email, and phone number.
• Ensure that you enable dynamic mapping so that each new lead updates the records automatically.

After mapping the fields, click on Save and Send Test Request to verify that the integration works correctly. You should see a confirmation that a record has been created in Airtable.

4. Adding a Subscriber in Mailchimp

Now that we have successfully connected Airtable, we will add the final action to create a subscriber in Mailchimp. In Pabbly Connect, add another action step and select Mailchimp as the action application. Choose Add Member with Custom Fields as the action event.

To connect your Mailchimp account, click on Add New Connection. You will need to provide your Mailchimp API key and data center. To find your API key, log into Mailchimp, go to your profile, and navigate to Extras > API Keys. Generate a new key if necessary and copy it into Pabbly Connect.

Select your audience list from Mailchimp. Map the lead information from Airtable to Mailchimp, including email, first name, and last name.

Once you have mapped the necessary fields, click on Save and Send Test Request. If successful, you will see the confirmation that a new subscriber has been added to your Mailchimp list.

5. Conclusion

In this tutorial, we demonstrated how to integrate Google Ads leads into Airtable and create subscribers in Mailchimp using Pabbly Connect. This seamless automation allows businesses to manage leads efficiently and enhance their email marketing strategies.

By utilizing Pabbly Connect, you can automate workflows without needing programming knowledge, making it accessible for everyone looking to streamline their operations.