Promote YouTube Videos with Email Marketing Automation Using Pabbly Connect

Learn how to promote your YouTube videos through email marketing automation using Pabbly Connect, integrating YouTube and Mailchimp seamlessly. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for YouTube and Mailchimp Integration

To promote YouTube videos using email marketing automation, start by accessing Pabbly Connect. This platform will allow you to integrate YouTube with Mailchimp seamlessly. Begin by visiting the Pabbly Connect website by searching for ‘p.com/c/connect’ in your browser.

Once on the landing page, you will have two options: ‘Sign In’ or ‘Sign Up for Free’. If you are new to Pabbly Connect, click on ‘Sign Up for Free’ to create an account, which takes just a couple of minutes. After logging in, you will see various applications, and you should click on the ‘Access Now’ button under Pabbly Connect to proceed to the dashboard.

2. Creating a Workflow in Pabbly Connect

In your Pabbly Connect dashboard, the next step is to create a new workflow. Click on the ‘Create Workflow’ button and name your workflow, for example, ‘Promote YouTube Videos with Email Marketing Automation’. You will also need to select a folder to save your workflow. using Pabbly Connect

• Click on the ‘Create’ button.
• You will see two boxes: Trigger and Action.
• Set up your Trigger first, which will be YouTube.

After naming your workflow, you will need to set up the trigger application. Select YouTube as your trigger application and choose ‘New Video in Channel’ as the trigger event. Then, click on ‘Connect’ to link your YouTube account with Pabbly Connect, allowing it to fetch video details automatically.

3. Setting Up YouTube Trigger in Pabbly Connect

To set up the YouTube trigger, you first need to establish a connection. Click on ‘Add New Connection’ and follow the prompts to grant Pabbly Connect access to your YouTube account. Ensure you select the correct channel ID to capture details from the videos you publish. using Pabbly Connect

Once connected, publish a new video on your YouTube channel. For instance, you can create a video titled ‘Golden Serenity: Capturing the Majestic Sunset’. After publishing, return to Pabbly Connect and click on the ‘Send Test Request’ button to retrieve the latest video data.

• You will receive a response containing video details.
• This data includes the video URL, title, and description.
• If the response is not instant, wait for up to 10 minutes due to polling time.

This step is crucial as it ensures that Pabbly Connect can automatically fetch details of any new video you publish, which will later be used to create an email campaign.

4. Creating a Campaign in Mailchimp Using Pabbly Connect

After successfully retrieving the video details, the next step is to create an email campaign in Mailchimp. In Pabbly Connect, your action application will be Mailchimp. Select Mailchimp and choose ‘Create Campaign’ as the action event. using Pabbly Connect

Connect Mailchimp with Pabbly Connect by clicking on ‘Add New Connection’. You will need to provide your Mailchimp API key and data center. To find these details, log into your Mailchimp account, navigate to your profile, and generate a new API key under ‘Extras’. Copy this key and paste it into Pabbly Connect.

Select your recipient list ID from Mailchimp. Set a subject line and title for your campaign. Map the YouTube video details into the email content.

By mapping these details, you ensure that each email sent to your subscribers contains the correct video information, thus automating your email marketing process efficiently.

5. Sending the Campaign to Subscribers via Pabbly Connect

Once your Mailchimp campaign is created, the final step is to send it to your subscribers. Go back to Pabbly Connect and add another action step, selecting Mailchimp again. This time choose ‘Send Campaign’ as the action event. using Pabbly Connect

Utilize the existing connection with Mailchimp and map the Campaign ID from the previous step. This dynamic mapping allows Pabbly Connect to send the correct campaign automatically to your subscribers whenever a new video is published.

Click on ‘Save and Send Test’ to finalize the process. You will receive a confirmation response indicating the campaign was sent. Check Mailchimp to confirm the campaign status has changed to sent.

This process ensures that your subscribers are automatically notified about new videos, enhancing your engagement and outreach effectively through email marketing.

Conclusion

In this tutorial, we explored how to promote YouTube videos using email marketing automation powered by Pabbly Connect. By integrating YouTube with Mailchimp, you can effortlessly notify your subscribers about new content. This streamlined approach enhances engagement and keeps your audience informed without manual effort.