Learn how to integrate WooCommerce and Mailchimp to automatically create subscribers with tags using Pabbly Connect in this step-by-step tutorial. Streamline your workflow, save valuable time, and eliminate repetitive tasks through powerful automation capabilities.

Watch Step By Step Video Tutorial Below

Creating a Workflow to Connect WooCommerce and Mailchimp Using Pabbly Connect

To create Mailchimp subscribers with tags based on WooCommerce purchases, we will use Pabbly Connect. This tool helps automate the integration between WooCommerce and Mailchimp without any coding. Start by signing into your Pabbly Connect account.

Once logged in, you will see the dashboard. Click on the Create Workflow button. Name your workflow something descriptive, like ‘Create Mailchimp Subscribers with Tags from WooCommerce Purchases’. Select the folder where you want to save this workflow.

Setting Up the Trigger for WooCommerce Purchases

In this section, we will set up WooCommerce as the trigger application in Pabbly Connect. Click on the trigger box and select WooCommerce from the list. The trigger event will be set to ‘New Order’. This means that every time a new order is placed, the workflow will be triggered.

To connect WooCommerce, you need to provide a webhook URL. Go to your WooCommerce dashboard, navigate to the settings, and find the Advanced tab. Here, click on the Webhooks option to create a new webhook. Fill in the required details, and ensure it is set to active. Copy the generated webhook URL and paste it into Pabbly Connect.

  • Select ‘New Order’ as the trigger event.
  • Copy the webhook URL from Pabbly Connect.
  • Create a new webhook in WooCommerce settings and paste the URL.

After saving the webhook settings, test the connection by placing a test order in your WooCommerce store. Return to Pabbly Connect and click on Capture Webhook Response to see if the order data is received.

Creating a Subscriber in Mailchimp with Tags

Now that we have set the trigger, the next step is to create a subscriber in Mailchimp using the data received from WooCommerce. Select Mailchimp as the action application in Pabbly Connect and choose the action event as ‘Add/Update Subscriber’. This will allow you to add a new subscriber or update an existing one based on the email address.

Connect your Mailchimp account by entering the API key. You can find this key in your Mailchimp account under Profile > Extras > API keys. After connecting, you will need to fill out the necessary fields such as email address, first name, last name, and tags. You can map these fields with the data received from WooCommerce.

  • Map the email address from WooCommerce to Mailchimp.
  • Add tags based on the purchased products.
  • Fill in first name and last name fields.

After entering all the required details, click on Save & Send Test Request to check if the subscriber is successfully created in Mailchimp.

Testing the Integration Between WooCommerce and Mailchimp

To ensure that the integration works smoothly, we need to test the entire workflow. Place another test order in your WooCommerce store. After placing the order, return to Pabbly Connect and check if the webhook response has been captured correctly. This should show the details of the new order.

Next, check your Mailchimp account to see if a new subscriber has been created with the correct tags. Go to the Audience section in Mailchimp and click on All Contacts. You should see the new subscriber listed there with the tags you specified during the setup.

If everything is working correctly, you have successfully integrated WooCommerce and Mailchimp using Pabbly Connect. This automation will help you manage your email marketing more effectively by targeting customers based on their purchases.

Conclusion

In this tutorial, we demonstrated how to create Mailchimp subscribers with tags from WooCommerce purchases using Pabbly Connect. This integration allows for targeted email marketing based on customer purchases, enhancing your marketing strategy effectively.

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By following these steps, you can streamline your email marketing efforts and ensure that your customers receive relevant offers. This automation saves time and improves customer engagement.