Integrate Facebook Lead Ads with System.io and Airtable Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with System.io and Airtable using Pabbly Connect. Follow this detailed tutorial for seamless automation. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with System.io and Airtable, you first need to access Pabbly Connect. This platform allows you to automate tasks between different applications seamlessly. Begin by visiting the Pabbly Connect homepage and signing in with your credentials.

Once logged in, you will be greeted with the dashboard of Pabbly Connect. Here, you can create a new workflow by clicking on the ‘Create Workflow’ button located at the top right corner. This is the first step toward setting up your automation process.

2. Creating Your Workflow in Pabbly Connect

After accessing Pabbly Connect, the next step is to create a workflow that will connect your applications. Click on the ‘Create Workflow’ button and name your workflow, for instance, ‘Create System.io Contact from Facebook Lead Ads and Add Details in Airtable’. You can also select a specific folder for organization.

• Name your workflow appropriately.
• Select a folder for better organization.
• Click on the ‘Create’ button to finalize your workflow.

With your workflow created in Pabbly Connect, you will now need to set up the trigger and action steps. This involves selecting Facebook Lead Ads as your trigger application, which will initiate the automation process whenever a new lead is generated.

3. Setting Up the Trigger with Facebook Lead Ads

In this section, you will configure the trigger for your workflow using Pabbly Connect. Select Facebook Lead Ads as the trigger application and choose the trigger event as ‘New Lead Instant’. This ensures that every time a new lead fills out the form on your Facebook ad, it will trigger the workflow.

To connect Facebook Lead Ads with Pabbly Connect, click on ‘Connect’ and select your desired Facebook account. Once connected, you will need to choose your Facebook page and the specific lead form you want to track. For example, select your page named ‘Prime Properties’ and the lead form called ‘Lead Form New’.

• Choose your Facebook page.
• Select the lead form to track.
• Click on ‘Save and Send Test Request’ to ensure the connection works.

After saving and sending the test request, you will need to conduct a test lead submission through your Facebook lead ad to confirm that the connection is functioning properly. This is crucial for ensuring that data flows correctly into Pabbly Connect.

4. Setting Up Action Steps in System.io and Airtable

Now that your trigger is set up in Pabbly Connect, it’s time to configure the action steps. First, select System.io as your action application and choose the action event as ‘Create a Contact’. This step will automatically create a new contact in your System.io account whenever a new lead is captured from Facebook.

To connect System.io with Pabbly Connect, you will need to enter your API key. This can be obtained from your System.io account settings. After entering the API key, map the required fields such as email address, first name, last name, and phone number from the lead data captured earlier.

Enter your API key from System.io. Map the lead’s details to the corresponding fields. Click on ‘Save and Send Test Request’ to validate the action step.

Once the test request is successful, you will also need to add another action step for Airtable. Select Airtable as your action application and choose the action event as ‘Create a Record’. Map the same lead details to the corresponding fields in your Airtable base, ensuring that all information is accurately transferred.

5. Testing Your Automation in Pabbly Connect

With all the steps configured in Pabbly Connect, it’s time to test your automation. Generate a new test lead in your Facebook lead ad to see if the information flows correctly into both System.io and Airtable. This step is crucial to ensure everything is set up correctly and working as intended.

After submitting a new lead, check your System.io account to confirm that a new contact has been created. Then, verify your Airtable to ensure that a new record has been added with the correct details. This will validate that your automation is functioning seamlessly across platforms.

Submit a new lead through your Facebook lead ad. Check System.io for the new contact. Verify Airtable for the new record.

Once you confirm that both actions are successful, you have effectively set up your automation using Pabbly Connect. This integration allows you to manage leads efficiently, ensuring that you never miss a follow-up opportunity.

Conclusion

In this tutorial, we demonstrated how to integrate Facebook Lead Ads with System.io and Airtable using Pabbly Connect. This automation streamlines your lead management process, ensuring that new leads are captured and organized efficiently. By following these steps, you can enhance your workflow and improve your response time to potential clients.