Automate Google Ads Leads with Pabbly Connect: A Step-by-Step Guide

Learn how to automate Google Ads leads by integrating with Flowdesk and Google Sheets using Pabbly Connect. Follow our detailed tutorial for seamless automation. Revolutionize your productivity approach with just a few strategic clicks. Uncover professional methods for connecting applications and creating workflows that reclaim hours of your week.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Integration

To automate lead generation through Google Ads, we will use Pabbly Connect. First, access Pabbly Connect by searching for ‘Pabbly Connect’ in your browser. If you don’t have an account, click on the ‘Sign Up for Free’ button to create one.

Once logged in, navigate to the Pabbly Connect dashboard. Click on the ‘Create Workflow’ button to start setting up your automation process. Name your workflow according to your objective, like ‘Create Flowdesk Subscriber from Google Ads’. Select the appropriate folder for your workflow before proceeding.

2. Creating a Trigger in Google Ads

In this step, we will set up the trigger for our workflow using Pabbly Connect. Click on the trigger section and search for ‘Google Ads’. Select it as your trigger application and choose the event ‘New Lead Form Entry’.

• Select Google Ads as your trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.
• Copy the provided Webhook URL to connect Google Ads with Pabbly Connect.

After copying the Webhook URL, go to your Google Ads account. In the lead form settings, paste the Webhook URL in the lead delivery options. This connects Google Ads to Pabbly Connect, allowing you to receive lead details automatically.

3. Creating a Subscriber in Flowdesk

Now that we have our trigger set, let’s create a new subscriber in Flowdesk using Pabbly Connect. For this, add an action step in your workflow and search for ‘Flowdesk’ as your action application.

Select the action event ‘Create/Update Subscriber’. To connect Flowdesk with Pabbly Connect, click on ‘Connect’ and authorize your Flowdesk account. Once connected, you will need to map the necessary fields such as email, first name, and last name of the lead.

• Map the email address from the Google Ads response.
• Include first name and last name by mapping them from the lead data.
• Confirm whether to send an opt-in confirmation email to the subscriber.

After mapping all the required fields, click on ‘Save and Send Test Request’ to create the subscriber in Flowdesk. This step ensures that your leads are nurtured effectively through email campaigns.

4. Adding Lead Details to Google Sheets

The final step involves adding lead details into Google Sheets using Pabbly Connect. Add another action step and choose ‘Google Sheets’ as the application. Select ‘Add New Row’ as your action event.

Connect your Google Sheets account by clicking on ‘Connect’ and authorizing access. After connecting, select the specific spreadsheet where you want to add the lead details. Map the fields such as name, email, phone number, and city from the Google Ads response.

Choose the spreadsheet that contains your lead data. Map the first name, last name, email address, phone number, and city from the response. Click on ‘Save and Send Test Request’ to confirm the data is added correctly.

After completing this step, you will see the lead details populated in your selected Google Sheets, ensuring all data is organized and easily accessible.

5. Conclusion

In this tutorial, we demonstrated how to automate the process of capturing leads from Google Ads using Pabbly Connect. By integrating Google Ads with Flowdesk and Google Sheets, you can streamline your lead management process efficiently. This automation ensures that every lead is nurtured and documented effectively.

Using Pabbly Connect for such integrations not only saves time but also minimizes errors in data handling, making it an ideal solution for digital marketers. Start automating your workflows today to enhance your marketing efforts!