Integrate Facebook Lead Ads with HubSpot and Slack Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with HubSpot and Slack using Pabbly Connect for automated lead management and team notifications. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Facebook Lead Ads with HubSpot and Slack, you first need to access Pabbly Connect. Start by opening a new tab in your browser and searching for Pabbly Connect. This will direct you to the landing page where you can either sign in or sign up for a free account.

If you don’t have an account, click on the ‘Sign Up for Free’ button. This process takes only a few minutes and provides you with 100 free tasks every month. Once you’ve logged in, click on the ‘Access Now’ button under Pabbly Connect to reach the dashboard.

2. Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, you need to create a new workflow. Click on the ‘Create Workflow’ button, which will prompt you to name your workflow. For this integration, you might name it ‘Add Facebook Lead Ads Leads to HubSpot and Notify Team on Slack’.

• Select the folder where you want to save the workflow.
• Click on the ‘Create’ button to proceed.

This will take you to the workflow setup window where you have to define your trigger and action. Remember, the trigger is what starts the workflow, and actions are what follow.

3. Setting Up the Trigger in Pabbly Connect

The first step in your workflow is to set up the trigger. In this case, the trigger application is Facebook Lead Ads. Search for Facebook Lead Ads and select it as your trigger application.

Next, you need to choose the trigger event. Open the trigger event dropdown and select ‘New Lead Instant’. Connect Facebook Lead Ads with Pabbly Connect by clicking on ‘Connect’ and then ‘Add New Connection’. You will be prompted to log into your Facebook account and grant access.

Once connected, select the Facebook page and lead generation form you are using for your lead ads. Ensure that your lead generation form is live to receive leads properly. After selecting your page and form, click on ‘Save and Send Test’ to ensure the connection is working.

4. Setting Up Actions in Pabbly Connect

With the trigger set, the next step is to define the actions. The first action is to create a new contact in HubSpot. Search for HubSpot in the action application dropdown and select it.

• Choose ‘Create Contact’ as your action event.
• Connect HubSpot with Pabbly Connect by adding a new connection.
• Map the lead details from Facebook Lead Ads such as name, email, and phone number.

After mapping the required fields, click on ‘Save and Send Test’ to create the contact in HubSpot. You can verify this by checking your HubSpot account for the newly created contact.

5. Notifying Team on Slack Using Pabbly Connect

The final action in your workflow is to notify your team on Slack. In the action application dropdown, select Slack and choose ‘Send Channel Message’ as your action event.

Connect Slack with Pabbly Connect by adding a new connection. Once connected, select the Slack channel where you want to send notifications. Create a message format that includes lead details like name, email, and phone number, plus a notification prompt for your team.

After setting up the message, click on ‘Save and Send Test’ to ensure your message is sent to the Slack channel. This completes the integration process, allowing your sales team to receive real-time notifications of new leads.

Conclusion

In this tutorial, we explored how to integrate Facebook Lead Ads with HubSpot and Slack using Pabbly Connect. This automation streamlines lead management and enhances team communication for prompt follow-ups. By following these steps, you can ensure that every new lead is captured and notified efficiently.