Integrate Google Ads with Slack and WhatsApp Using Pabbly Connect

Learn how to automate notifications for new Google Ads leads to Slack and WhatsApp with Pabbly Connect. Step-by-step tutorial included. Revolutionize your productivity approach with just a few strategic clicks. Uncover professional methods for connecting applications and creating workflows that reclaim hours of your week.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with Slack and WhatsApp, you need to access Pabbly Connect. First, open your browser and search for Pabbly Connect. You can sign up for a free account if you don’t have one.

Once logged in, you will see the dashboard. Here, you can create a new workflow by clicking on the ‘Create Workflow’ button. This is where you will set up the automation process for notifying your team about new leads.

2. Creating a Workflow in Pabbly Connect

In this section, you will create a workflow that uses Pabbly Connect to automate notifications. After clicking ‘Create Workflow’, name it something relevant, such as ‘Notify Team on Slack for New Google Ads Leads’.

• Choose the folder where you want to save this workflow.
• You will see two sections: Trigger and Action.

Set up the trigger by selecting Google Ads as the trigger application and choosing ‘New Lead Form Entry’ as the trigger event. This will initiate the workflow every time a new lead is generated.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need to copy the webhook URL provided in the trigger setup. This URL acts as a bridge between Google Ads and Pabbly Connect.

Next, go to your Google Ads account and create a lead form. Paste the webhook URL into the lead delivery option under the WB URL section. This step ensures that every new lead captured by Google Ads is sent directly to Pabbly Connect.

• Make sure to fill in the key name as ‘Google Ads Leads’.
• Send test data to ensure the connection is working.

Once the test data is sent successfully, you can return to Pabbly Connect to confirm that the lead information has been received.

4. Notifying Team on Slack via Pabbly Connect

Now that you have received the lead data in Pabbly Connect, the next step is to notify your team on Slack. In the action section of your workflow, select Slack as the action application and choose ‘Send Channel Message’ as the action event.

Connect your Slack account to Pabbly Connect by authorizing it. After successfully connecting, select the channel where you want to send the notifications. You can customize the message to include lead details like name, email, phone number, and city.

Use mapping to insert dynamic lead data into your message. Test the message to ensure it’s being sent correctly.

After testing, you should see the notification appear in your Slack channel, confirming that your team has been notified of the new lead.

5. Sending WhatsApp Messages to Leads Using Pabbly Connect

The final step is to send an automated WhatsApp message to the lead using the WhatsApp Cloud API through Pabbly Connect. Add another action step and select WhatsApp Cloud API as the application. Choose ‘Send Template Message’ as the action event.

Connect your WhatsApp Cloud API account by providing the required details such as token, phone number ID, and WhatsApp business account ID. Once connected, select the template you created for your WhatsApp messages.

Map the lead’s phone number correctly, ensuring to format it without any plus signs. Test the WhatsApp message to confirm it sends correctly.

Once the test is successful, every time a new lead comes in from Google Ads, they will receive a WhatsApp message automatically, enhancing your lead follow-up process.

Conclusion

This tutorial demonstrated how to use Pabbly Connect to integrate Google Ads with Slack and WhatsApp for efficient lead management. By following these steps, you can automate notifications and improve your team’s response time to new leads.