Automate Facebook Lead Notifications to Slack Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with Slack using Pabbly Connect for automated notifications. Step-by-step tutorial included. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin, you need to access Pabbly Connect. Open your web browser and navigate to the Pabbly Connect landing page by entering ‘Pabbly.com/c/connect’. This will direct you to the login or sign-up page.

If you don’t have an account, you can click on the ‘Sign up for free’ button. This process takes only about two minutes and gives you 100 free tasks every month. Existing users can simply log in to access their dashboard.

2. Creating a New Workflow in Pabbly Connect

Once logged in to Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button, which will prompt you to name your workflow. For this example, name it ‘Notify Team on Slack for New Facebook Leads’.

• Select the folder where you want to save this workflow.
• Click on ‘Create’ to proceed to the workflow setup.

In this setup, you will see two boxes labeled ‘Trigger’ and ‘Action’. The trigger is the event that starts your workflow, while the action is what happens as a result. You will first set up the trigger using Facebook Lead Ads.

3. Setting Up the Trigger for Facebook Lead Ads

For the trigger, search for ‘Facebook Lead Ads’ in the trigger application. Select it and then choose the trigger event as ‘New Lead Instant’. This event will activate whenever a new lead is generated from your Facebook ads.

Next, click on ‘Connect’ to link Facebook Lead Ads with Pabbly Connect. You will need to add a new connection, which requires you to log in to your Facebook account and grant necessary permissions.

• Select your Facebook Page where the ad campaign is running.
• Choose the lead generation form you want to use.

After completing these steps, ensure that your lead generation form is live and create a sample submission to test the trigger.

4. Setting Up the Action to Notify Slack

Now that the trigger is set, it’s time to configure the action. Search for ‘Slack’ in the action application section and select it. The action event will be ‘Send Channel Message’. This will allow you to send notifications to your Slack channel whenever a new lead is captured.

Click on ‘Connect’ to link Slack with Pabbly Connect. You will be prompted to provide your Slack token type, which can be either user or bot. Choose the appropriate option and click on ‘Save’.

Select the Slack channel where you want to send notifications. Draft the notification message that will include lead details.

Utilize the mapping feature to dynamically insert lead details such as name, email, and phone number into your Slack message, ensuring that every new lead’s information is sent accurately.

5. Testing and Finalizing Your Workflow

After setting up both trigger and action, it’s crucial to test your workflow. Click on the ‘Send Test’ button to verify that the Slack notification is sent correctly when a new lead is generated from Facebook Lead Ads.

Check your Slack channel to confirm that the notification message appears with the correct lead details. This testing ensures that your integration between Facebook Lead Ads and Slack through Pabbly Connect works seamlessly.

Once confirmed, your workflow is ready to go live. From now on, every new lead captured through your Facebook ads will automatically notify your team in Slack, improving response times and efficiency.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate notifications from Facebook Lead Ads to Slack. By following these steps, you can enhance team communication and ensure timely follow-ups with potential customers.