Automating Shopify Product Posts on Instagram with Pabbly Connect

Learn how to automate posting new Shopify product images on Instagram using Pabbly Connect in this detailed tutorial. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start automating the posting of new Shopify product images on Instagram, you first need to access Pabbly Connect. Begin by visiting the Pabbly Connect website and signing into your account. If you are a new user, you can sign up for free and receive 100 free tasks every month.

Once logged in, you will see the dashboard where you can create workflows. Click on the ‘Create Workflow’ button in the top right corner to initiate the integration process. This is the first step in connecting your Shopify store with Instagram through Pabbly Connect.

2. Creating a Workflow in Pabbly Connect

After selecting to create a workflow in Pabbly Connect, you will need to name it appropriately. For this integration, name it something like ‘Post New Shopify Product Images on Instagram’. Next, select a folder to save this workflow, such as ‘Instagram Automations’.

• Click on the ‘Create’ button to finalize your workflow.
• You will see two sections: Trigger and Action.
• Select Shopify as the Trigger application.

Setting up the trigger is crucial as it determines what initiates the automation. In this case, the trigger event will be ‘New Product’ created in Shopify. This means that every time a new product is added, Pabbly Connect will capture that event.

3. Connecting Shopify to Pabbly Connect

Next, you need to connect your Shopify account to Pabbly Connect. After selecting the trigger event, a unique webhook URL will be generated. Copy this URL as it will be used to establish a connection between Shopify and Pabbly Connect.

Log into your Shopify account and navigate to the Settings option. From there, go to Notifications and select Webhooks. Click on ‘Create Webhook’ and fill in the details:

• Event: Product Creation
• Format: JSON
• URL: Paste the webhook URL you copied earlier.

After saving the webhook, you will see a confirmation message indicating that the webhook has been successfully created. This establishes the connection needed for Pabbly Connect to capture new product data from Shopify.

4. Testing the Integration with a Dummy Product

To ensure that everything is set up correctly, you should test the integration by creating a dummy product in your Shopify account. Go to the Products page and click on ‘Add Product’. Fill in the product details such as title, description, image, pricing, and quantity. Once completed, click on the ‘Save’ button.

After saving the product, return to your workflow in Pabbly Connect and check for a webhook response. If the setup is correct, you should see the new product details captured in the workflow. This confirms that Shopify is successfully connected to Pabbly Connect and ready for the next step.

5. Posting to Instagram Using Pabbly Connect

Now, it’s time to set up the action step to post the product details on Instagram. Select Instagram for Business as the action application and choose the action event as ‘Publish Photo’. You will need to connect your Instagram account to Pabbly Connect by clicking on the connect button and authorizing the application.

Once connected, you will need to map the data from the previous step. This includes the photo URL and caption for the Instagram post. For the caption, you can manually type in a message like ‘New Product Alert!’ followed by the product name and price, mapping the relevant data from the Shopify response.

Click on ‘Save and Send Test Request’ to send the post to Instagram. Check your Instagram account to confirm the post appears as expected.

After successfully posting, you have completed the automation process. Now, every time you add a new product on Shopify, Pabbly Connect will automatically create a corresponding post on your Instagram account, keeping your audience engaged with your latest products.

Conclusion

In this tutorial, we explored how to automate the process of posting new Shopify product images on Instagram using Pabbly Connect. By integrating these platforms, you can save time and enhance customer engagement with your brand.