Integrating Razorpay with Pabbly Connect for Email Marketing Automation

Learn how to automate customer subscriptions in Pabbly Connect using Razorpay and Pabbly Connect. Step-by-step integration guide included. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To begin, access Pabbly Connect for automating your email marketing processes. This platform allows you to integrate various applications seamlessly. Create a free account on Pabbly Connect to get started, which you can do in just a few minutes.

Once logged in, navigate to your dashboard. Here, you will create a new workflow that connects Razorpay with Pabbly Email Marketing. Click on the ‘Create Workflow’ button, name your workflow (e.g., ‘Razorpay to Pabbly Email Marketing’), and select the appropriate folder for organization.

2. Setting Up Razorpay Trigger in Pabbly Connect

In this step, you will set up the trigger for Razorpay in your Pabbly Connect workflow. Start by selecting Razorpay as the app in the trigger window. Choose the trigger event as ‘Payment Captured’ from the dropdown menu. Pabbly Connect will generate a webhook URL for you.

• Select Razorpay as the app.
• Choose ‘Payment Captured’ as the trigger event.
• Copy the generated webhook URL.

Next, log into your Razorpay account. Go to ‘Account & Settings’ and then to the ‘Webhook’ section. Click on ‘Add New Webhook’ and paste the copied webhook URL. Set the active event to ‘Payment Captured’ and create the webhook. This setup ensures that every time a payment is captured, Razorpay sends the payment details to your Pabbly Connect workflow.

3. Testing the Razorpay Webhook

After setting up the webhook, it’s time to test it. Make a test payment using one of your Razorpay payment pages. Enter customer details such as name, email, and phone number, and select a payment method like UPI. Confirm the payment to trigger the webhook.

Once the payment is made, return to your Pabbly Connect workflow. You should see a notification indicating that Pabbly Connect has received the webhook response. This response will include all relevant payment details, such as the customer’s name, email address, and payment ID.

4. Adding Subscriber in Pabbly Email Marketing

Now that you have successfully captured payment details, the next step is to add the customer as a subscriber in Pabbly Email Marketing. In your Pabbly Connect workflow, go to the action step and select Pabbly Email Marketing as the app. Choose the action event as ‘Add Subscriber’ from the dropdown menu.

• Connect your Pabbly Email Marketing account using the API token.
• Select the subscriber list where you want to add the customer.
• Map the customer’s email and name from the Razorpay response.

After mapping the fields, save the action step and send a test request. If successful, the customer will be added as a subscriber in your Pabbly Email Marketing account, confirming that the integration works perfectly through Pabbly Connect.

5. Final Testing and Automation Confirmation

To ensure everything is functioning properly, conduct another test payment. Change the customer details and repeat the payment process. After the payment is confirmed, check your Pabbly Email Marketing account to see if the new subscriber was added.

By following these steps, you can confirm that the automation workflow between Razorpay and Pabbly Email Marketing is operational. This integration allows for seamless customer management and enhances your email marketing efforts through Pabbly Connect.

Conclusion

Integrating Razorpay with Pabbly Connect for email marketing automation streamlines your process of adding subscribers. By setting up triggers and actions, you can efficiently manage customer details and enhance your marketing strategies.