Create Google Ads Leads as Subscribers in Pabbly Email Marketing

Learn how to automate Google Ads leads as subscribers in Pabbly Email Marketing with this step-by-step tutorial. Streamline your lead generation process effectively! Build professional email marketing campaigns without technical expertise, from list management to detailed performance analytics.

Watch Step By Step Video Tutorial Below

Introduction to Google Ads Leads and Pabbly Email Marketing

In this tutorial, we will explore how to create Google Ads leads as subscribers in Pabbly Email Marketing. This integration allows you to automate the process of adding new leads directly into your subscriber list, making it easier to manage your marketing efforts.

Using Google Ads to generate leads can be very effective for e-commerce businesses. With Pabbly Email Marketing, you can streamline this process and ensure that every potential lead is captured efficiently. This setup saves time and enhances customer engagement, allowing you to focus on growing your business.

Setting Up Pabbly Email Marketing for Google Ads Leads

To get started, you need to access Pabbly Email Marketing and create a workflow. First, log in to your Pabbly account. If you are a new user, you can sign up for free and explore the features offered.

Once logged in, navigate to the dashboard where you can create a new workflow. Click on the ‘Create Workflow’ button at the top right corner. Name your workflow (e.g., ‘Create Google Ads Leads as a Subscriber in Pabbly Email Marketing’) and select your preferred folder for organization. You can follow these steps:

• Log in to your Pabbly Email Marketing account.
• Click on ‘Create Workflow’.
• Name your workflow and select a folder.

After creating the workflow, you will see options to set up a trigger and action. The trigger will be the Google Ads leads you receive, and the action will be to add these leads as subscribers in Pabbly Email Marketing.

Configuring Google Ads as Trigger in Pabbly Email Marketing

Now, let’s set up the trigger for your workflow. Select Google Ads as the trigger application. Choose the event as ‘New Lead Form Entry’. This means that every time you receive a new lead through Google Ads, it will trigger the workflow you have set up in Pabbly Email Marketing.

Upon selecting the trigger event, you will receive a webhook URL. This URL is crucial as it connects your Google Ads with Pabbly Email Marketing. Log in to your Google Ads account and create a test lead form. This form should include fields such as:

• Business Name
• First Name
• Last Name
• Phone Number
• Email

Once your form is set up, enter the webhook URL from Pabbly Email Marketing into the Google Ads integration settings to complete the connection.

Adding Subscribers in Pabbly Email Marketing

With the trigger set up, the next step is to configure the action in your workflow. Select Pabbly Email Marketing as the action application and choose the action event as ‘Add Subscriber’. This allows the newly captured leads from Google Ads to be added directly to your subscriber list.

Connect your Pabbly Email Marketing account by entering the API token. You can find this token in the developer API section of your Pabbly account. After successfully connecting, choose the list where you want to add the subscribers. For instance, if you have a list named ‘Default List’, select that.

Map the fields from the Google Ads lead form to the subscriber fields in Pabbly Email Marketing. This includes mapping the email and name fields to ensure that the correct data is captured. After mapping, click on ‘Save and Send Test Request’ to verify that the integration works correctly.

Conclusion: Automating Google Ads Leads in Pabbly Email Marketing

In this tutorial, we explored how to automate the process of adding Google Ads leads as subscribers in Pabbly Email Marketing. By following the steps outlined, you can efficiently manage your leads and enhance your marketing efforts.

This integration not only saves time but also helps in building a strong customer relationship right from the start. With Pabbly Email Marketing, you can ensure that every lead is nurtured effectively, maximizing your chances of converting them into loyal customers.