Integrating Instagram Lead Ads with Pabbly Connect and PAB Email Marketing

Learn how to automate your Instagram Lead Ads and PAB Email Marketing integration using Pabbly Connect in this detailed tutorial. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Instagram Lead Ads Integration

To start with integrating Instagram Lead Ads using Pabbly Connect, first, access the Pabbly Connect website. If you are a new user, you can sign up for a free account, which allows you 100 free tasks per month.

After signing in, you will see a dashboard displaying all Pabbly applications. Click on the ‘Access Now’ button for Pabbly Connect to enter the main interface. This is where you will create your workflow to automate the lead capture process.

2. Creating a Workflow in Pabbly Connect

In Pabbly Connect, creating a workflow is essential for automating tasks. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. A dialog box will prompt you to name your workflow and select a folder.

• Enter the workflow name: ‘Create Instagram Leads as Subscribers in PAB Email Marketing’.
• Select the folder where you want to save this workflow.

After naming the workflow and selecting the folder, click on the ‘Create’ button. You will see two windows appear: one for the trigger and another for the action.

3. Setting Up the Trigger for Instagram Lead Ads

To automate the process, you need to set up a trigger in Pabbly Connect. Click on the trigger application and select ‘Instagram Lead Ads’. For the trigger event, choose ‘New Lead Instant’. This setup ensures that whenever a new lead is generated, Pabbly Connect captures it automatically.

Click the ‘Connect’ button to establish the connection with Instagram Lead Ads. A window will appear asking you to add a new connection. Ensure you are logged into your Instagram and Facebook accounts for a smooth connection process.

• Select the Facebook page associated with your Instagram account.
• Choose the lead generation form you created on Instagram.

After setting up the connection, use the Meta Lead Ads Testing Tool to generate a test lead. This will confirm that the trigger is functioning correctly and that Pabbly Connect is capturing the lead data.

4. Adding Subscribers in PAB Email Marketing

Now that the trigger is set, it’s time to configure the action in Pabbly Connect. Search for and select ‘PAB Email Marketing’ as the action application. For the action event, choose ‘Add Subscriber’. This step will allow you to automatically add new leads as subscribers in your email marketing list.

Click the ‘Connect’ button to link PAB Email Marketing with Pabbly Connect. You will need to provide an API token from your PAB Email Marketing account. This token is found in the Developer API section of your PAB Email Marketing settings.

Select the email list where you want to add the subscribers. Map the fields for email and name using the data captured from the trigger step.

Once all the necessary fields are filled and mapped correctly, click on the ‘Save and Send Test Request’ button. If successful, you will see a confirmation message indicating that the subscriber has been added.

5. Verifying the Integration

After setting up everything in Pabbly Connect, it’s crucial to verify that the integration works as expected. Go back to your PAB Email Marketing account and refresh the subscriber list. You should see the new lead added as a subscriber.

To test this, use the Meta Lead Ads Testing Tool again to generate another lead. Ensure that you delete the previous lead before creating a new one, as only one lead can be generated per form.

Fill in the required details for the new lead. Submit the form and check if Pabbly Connect captures this new lead successfully.

If the new lead appears in your PAB Email Marketing account, the integration is successfully set up, and your automation is working flawlessly.

Conclusion

This tutorial demonstrated how to use Pabbly Connect to automate the integration between Instagram Lead Ads and PAB Email Marketing. By following these steps, you can efficiently manage your leads and enhance your marketing efforts.