Integrate LinkedIn Lead Gen Forms with SendGrid Using Pabbly Connect

Learn how to automate the integration of LinkedIn Lead Gen Forms with SendGrid using Pabbly Connect in this step-by-step tutorial. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for LinkedIn and SendGrid Integration

To start integrating LinkedIn Lead Gen Forms with SendGrid, you need to access Pabbly Connect. This platform enables seamless automation between different applications. First, create an account on Pabbly Connect by following the sign-up link provided in the description.

Once you have successfully created your account, log in and navigate to the dashboard. Here, you will need to click on the ‘Create Workflow’ button. Name your workflow something descriptive like ‘LinkedIn Lead Ads to SendGrid’. After naming, select a folder to save your workflow and click ‘Create’.

2. Creating the Trigger for LinkedIn Lead Gen Forms

The next step involves setting up the trigger for your workflow in Pabbly Connect. In the trigger window, search for ‘LinkedIn’ and select ‘LinkedIn Lead Gen Forms’. For the trigger event, choose ‘New Lead Gen Form Response’ from the dropdown menu.

• Select your LinkedIn account by clicking on ‘Connect’ and then ‘Add New Connection’.
• Log in to your LinkedIn account to authorize the connection.
• Choose the ad account and lead form from which you want to capture new leads.

After setting up the connection, create a dummy lead by filling in the lead form on LinkedIn. This will allow Pabbly Connect to capture the lead’s information and proceed with the automation setup.

3. Sending Lead Data to SendGrid

Now that you have set up the trigger, it’s time to send the captured lead data to SendGrid using Pabbly Connect. In the action step, search for ‘SendGrid’ and select it. Choose the action event as ‘Add or Update a Contact’.

Next, click on ‘Connect’ and select ‘Add New Connection’. You will need to enter your SendGrid API key, which you can obtain from your SendGrid account under API Keys. Name the key for easy reference, grant full access, and copy it to paste into Pabbly Connect.

• Select the contact list in SendGrid where you want to add the new leads.
• Map the email address, first name, last name, and phone number fields from the LinkedIn lead responses to their corresponding fields in SendGrid.

After mapping the fields, click on ‘Save and Send Test Request’ to ensure the integration works correctly. You should receive a positive response confirming that the lead has been added to SendGrid.

4. Testing and Verifying the Integration

To verify that the integration between LinkedIn Lead Gen Forms and SendGrid is successful, head over to your SendGrid account. Refresh the contact list you selected earlier. You should see the test lead you submitted from LinkedIn now added as a contact.

This confirms that the automation workflow created using Pabbly Connect is functioning as intended. From now on, every new lead generated through your LinkedIn lead gen form will automatically be added to SendGrid as a contact, streamlining your lead management process.

The automation will check for new leads every 10 minutes due to the polling mechanism in Pabbly Connect. This ensures that your contact list stays updated without manual intervention.

5. Conclusion

By following these steps, you can easily automate the process of integrating LinkedIn Lead Gen Forms with SendGrid using Pabbly Connect. This integration saves time and ensures that all leads are captured seamlessly in your marketing campaigns.

With Pabbly Connect, you gain the ability to connect multiple applications effortlessly, enhancing your workflow efficiency and productivity. Start automating your lead management today!