How to Create Wave Customer for Google Ads Lead Using Pabbly Connect

Learn how to automate the creation of Wave customers from Google Ads leads using Pabbly Connect. Step-by-step tutorial for seamless integration. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Lead Integration

To create a Wave customer from a Google Ads lead, you first need to access Pabbly Connect. This powerful automation tool allows seamless integration between Google Ads and Wave without any coding skills.

Begin by visiting the Pabbly Connect website. You can sign in if you already have an account, or create a new one for free. Once logged in, you will be directed to the Pabbly Connect dashboard, where you can manage all your workflows.

2. Creating a New Workflow in Pabbly Connect

Now, you will create a new workflow to automate the process of adding Wave customers. In the dashboard, click on the ‘Create Workflow’ button. This is where you will define the trigger and action for your automation. using Pabbly Connect

• Name your workflow, for example, ‘Create Wave Customer for Google Ads Leads’.
• Select the appropriate folder for your workflow.
• Click on ‘Create’ to proceed.

After clicking ‘Create’, you will see two boxes appear: one for the trigger and another for the action. The trigger defines when the automation starts, while the action specifies what happens as a result.

3. Setting Up the Trigger for Google Ads Lead

In this step, you will set up the trigger for your workflow. Click on the trigger box and select Google Ads as your trigger application. This will initiate the workflow whenever a new lead is received.

Next, you need to select the specific trigger event. Choose ‘New Lead Form Entry’ as it captures all new leads generated from your Google Ads campaigns. After selecting this, you will be prompted to connect your Google Ads account to Pabbly Connect.

• Copy the Webhook URL provided by Pabbly Connect.
• Go to your Google Ads account and navigate to the lead form settings.
• Paste the Webhook URL in the lead delivery options.

Once done, you can test the connection to ensure that leads are being sent to Pabbly Connect successfully.

4. Connecting Wave for Customer Creation

After setting up the trigger, it’s time to add the action which is to create a customer in Wave. Click on the action box and select Wave as your action application. This is where Pabbly Connect truly shines by allowing you to send data from Google Ads directly to Wave.

Select the action event as ‘Create Customer’ which will automatically add the new lead information to your Wave account. You will need to authorize Pabbly Connect to access your Wave account by logging in and granting permissions.

Map the fields from Google Ads to the corresponding fields in Wave. Ensure all required fields like name, email, and phone number are correctly linked. Click on ‘Save & Send Test Request’ to verify the setup.

Once the test is successful, you can check your Wave account to confirm that the new customer has been created. This step demonstrates how Pabbly Connect facilitates the entire process efficiently.

5. Conclusion: Automating Google Ads Leads to Wave with Pabbly Connect

In this tutorial, you learned how to automate the creation of Wave customers from Google Ads leads using Pabbly Connect. By following these steps, you can save time and streamline your workflow effectively.

With Pabbly Connect, integrating Google Ads and Wave becomes a straightforward process, allowing you to focus on growing your business instead of manual data entry.