Integrate Shopify with EmailOctopus Using Pabbly Connect

Learn how to integrate Shopify with EmailOctopus using Pabbly Connect step-by-step. Automate your email marketing effortlessly. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Shopify with EmailOctopus, first, access Pabbly Connect. Go to your browser and type in the URL Pabbly.com. This will take you to the Pabbly website where you can find various Pabbly products.

Once on the website, hover over the product section and click on Pabbly Connect. You can either sign in if you have an account or create a free account in just two minutes. This allows you to set up your automation without any coding knowledge.

2. Creating a Workflow in Pabbly Connect

After logging into Pabbly Connect, the next step is to create a workflow. Click on the button to create a new workflow, and name it ‘Shopify Integrations’. This workflow will automate the process of adding subscribers to EmailOctopus whenever a new customer is created in Shopify.

• Select Shopify as your app.
• Choose ‘New Customer Created’ as the trigger event.
• Copy the provided Webhook URL from Pabbly Connect.

After copying the Webhook URL, you need to paste it into your Shopify settings to establish the connection between Shopify and Pabbly Connect.

3. Setting Up Webhook in Shopify

To set up the webhook in Shopify, navigate to your Shopify dashboard and click on ‘Settings’. From there, go to ‘Notifications’ and scroll down to find ‘Webhooks’. Click on ‘Create Webhook’. This is where you will paste the Webhook URL you copied from Pabbly Connect.

• Select ‘Customer Creation’ as the event.
• Set the format to JSON.
• Save the webhook settings.

After saving, return to Pabbly Connect to capture the webhook response. This ensures that whenever a new customer is created in Shopify, Pabbly Connect will receive the data.

4. Adding Subscriber in EmailOctopus via Pabbly Connect

Now that the webhook is set up, you can proceed to add a subscriber in EmailOctopus. Click on the plus button in Pabbly Connect to add an action step. Select EmailOctopus and choose ‘Add Subscriber’ as the action event.

To connect EmailOctopus to Pabbly Connect, create new credentials by obtaining your API key from your EmailOctopus account. Navigate to your EmailOctopus dashboard, go to ‘User Settings’, then ‘Integrations and API’ to find your API key. Copy this key and paste it into Pabbly Connect.

5. Finalizing the Integration

After connecting EmailOctopus, map the required fields using the data captured from Shopify. Select the relevant list from EmailOctopus, and fill in the subscriber details like email address, first name, and last name. Once you have mapped all the fields, click on ‘Save and Send Test Request’.

To verify the integration, check your EmailOctopus account to see if the new subscriber has been successfully added. This confirms that every time a new customer is created in Shopify, Pabbly Connect will automatically add them as a subscriber in EmailOctopus.

Conclusion

By following these steps, you can easily automate the process of adding Shopify customers to EmailOctopus using Pabbly Connect. This integration significantly enhances your email marketing efforts, ensuring that new customers are promptly added as subscribers.