HubSpot Mailchimp Integration Using Pabbly Connect: Create Subscribers for New Contacts

Learn how to integrate HubSpot and Mailchimp using Pabbly Connect to automatically create Mailchimp subscribers from new HubSpot CRM contacts. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for HubSpot Mailchimp Integration

To start the integration between HubSpot and Mailchimp, you first need to access Pabbly Connect. This platform allows you to automate the process of creating Mailchimp subscribers whenever a new contact is added to HubSpot CRM.

Log into your Pabbly Connect account and navigate to the dashboard. Here, you can create a new workflow that will connect HubSpot to Mailchimp seamlessly. This setup is crucial for automating your email marketing efforts.

2. Setting Up the Trigger in Pabbly Connect

The next step involves setting up a trigger in Pabbly Connect. This trigger will activate whenever a new contact is created in HubSpot. Choose HubSpot as your trigger application and select the event ‘New Contact’ to proceed.

• Select the HubSpot account to connect.
• Authorize Pabbly Connect to access your HubSpot data.
• Test the trigger to ensure it captures new contacts correctly.

Once your trigger is set, Pabbly Connect will listen for any new contacts created in HubSpot, making it ready for the next step in the integration process.

3. Configuring the Action to Create Mailchimp Subscribers

After successfully setting up the trigger, it’s time to configure the action in Pabbly Connect to create a new subscriber in Mailchimp. Select Mailchimp as the action application and choose the ‘Add Subscriber’ event.

In this step, you will need to map the fields from HubSpot to Mailchimp. Ensure that the email address, first name, and last name fields from HubSpot correspond to the respective fields in Mailchimp. This mapping is essential for accurate data transfer.

• Map the email field from HubSpot to Mailchimp.
• Include additional fields like first name and last name.
• Set the status of the subscriber as ‘subscribed’.

Once you have mapped all necessary fields, save the action settings. Pabbly Connect will now automatically add new HubSpot contacts as subscribers in Mailchimp.

4. Testing the Integration with Pabbly Connect

To ensure everything is functioning correctly, it’s crucial to test the integration within Pabbly Connect. Trigger the workflow by creating a new contact in HubSpot. This will allow you to see if the contact is successfully added to Mailchimp.

Check your Mailchimp account to verify that the new subscriber has been added. If the integration works as intended, you will see the new contact listed as a subscriber. If there are any issues, return to Pabbly Connect to troubleshoot the mapping and settings.

Testing is a vital step in ensuring data flows smoothly between HubSpot and Mailchimp via Pabbly Connect. Make sure to conduct this test thoroughly to confirm the accuracy of your setup.

5. Finalizing the HubSpot Mailchimp Integration

Once testing is complete and successful, finalize your workflow in Pabbly Connect. Give your workflow a descriptive name for future reference and enable it so that it runs automatically.

This automation will save time and streamline your marketing efforts by ensuring that every new contact in HubSpot is added to Mailchimp without manual intervention. With Pabbly Connect, you can focus on other important tasks while your subscriber list grows automatically.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to integrate HubSpot and Mailchimp effectively. By automating the creation of Mailchimp subscribers from new HubSpot contacts, you can enhance your email marketing strategy.