Shopify MailChimp Integration Using Pabbly Connect: A Step-by-Step Guide

Learn how to integrate Shopify and MailChimp using Pabbly Connect to automate adding new members from Shopify orders. Follow our detailed tutorial for seamless integration.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Shopify MailChimp Integration

To start the Shopify MailChimp integration, first access Pabbly Connect. It serves as the central platform for this automation process. Open your web browser and navigate to the Pabbly website.

Once on the site, hover over the product section and select ‘Connect’. If you don’t have an account, you can sign up for free and create your account in just two minutes. After signing in, access your dashboard to begin creating your workflow.

2. Creating a New Workflow in Pabbly Connect

In Pabbly Connect, the next step is to create a new workflow. Click on the button to create a new workflow and name it appropriately, such as ‘Shopify Integration’. This helps in identifying the workflow later.

Now, choose Shopify as the application for your workflow. Set the trigger event to ‘New Order’. This event will initiate the workflow whenever a new order is placed in your Shopify store. Following this, you will see a Webhook URL that you need to copy.

• Navigate to your Shopify account settings.
• Select notifications and scroll to the webhooks section.
• Create a new webhook with the event set to ‘Order Creation’ and paste the copied Webhook URL.

After saving the webhook in Shopify, return to Pabbly Connect and click on ‘Capture Webhook Response’. This allows Pabbly Connect to receive data from Shopify whenever a new order is created.

3. Placing a New Order in Shopify

Now that you have set up your webhook, it’s time to test it by placing a new order in Shopify. Go to your Shopify store and select a product to purchase. Fill in the required customer information, such as the email, name, and address.

Make sure to complete the order process by entering payment details. For testing purposes, you can use dummy card details. Once the order is placed, Pabbly Connect will capture the order details automatically. This will include customer information like email, name, and order amount.

• Ensure that the email and name fields are filled accurately.
• Check that the order confirmation appears in Shopify.

After placing the order, return to Pabbly Connect to verify that the data has been captured correctly.

4. Integrating MailChimp with Pabbly Connect

Next, you will integrate MailChimp with Pabbly Connect. Click on the plus button to add an action step. Choose MailChimp as the application and set the action event to ‘Add New Member’. This action will add the customer as a new subscriber in MailChimp whenever a new order is created in Shopify.

To connect MailChimp with Pabbly Connect, you will need to enter your MailChimp API key and data center. Retrieve your API key from your MailChimp account under account settings. After pasting the API key in Pabbly Connect, also enter your data center, which can be found in the MailChimp URL.

Log in to your MailChimp account and navigate to account settings. Copy your API key and paste it into Pabbly Connect. Enter your data center from the MailChimp URL.

After entering the required information, click on ‘Save’ to establish the connection between MailChimp and Pabbly Connect.

5. Finalizing the Integration and Testing

With both Shopify and MailChimp connected through Pabbly Connect, you will now map the fields from the captured webhook response to MailChimp. This includes mapping the first name, last name, email address, and any tags you want to apply to the subscriber.

Once you have mapped these fields, click on ‘Save and Send Test Request’ to check if the integration works correctly. If successful, you should see the new subscriber appear in your MailChimp account with the specified details.

Ensure all fields are correctly mapped before testing. Verify that the subscriber appears in MailChimp with the correct information.

You have now successfully set up the integration between Shopify and MailChimp using Pabbly Connect. Every time a new order is created in Shopify, a new subscriber will be added to MailChimp automatically.

Conclusion

This tutorial has guided you through the process of integrating Shopify with MailChimp using Pabbly Connect. By following these steps, you can automate adding new subscribers from Shopify orders, enhancing your email marketing efforts with minimal effort.